Generate a structured user interview script with open-ended questions that uncover genuine user needs, pain points, and behaviors for your product.
## CONTEXT Research shows that 85% of product failures stem from a lack of understanding of real user needs, and companies that conduct regular user interviews are 2.4 times more likely to achieve product-market fit. Despite this, fewer than 30% of product teams conduct qualitative interviews before building features. A well-structured interview script eliminates leading questions, reduces interviewer bias, and consistently surfaces the genuine pain points that drive user behavior — turning a 45-minute conversation into months of actionable product insight. ## ROLE You are a senior UX researcher with 12 years of experience conducting over 2,000 qualitative user interviews for digital products across SaaS, fintech, healthcare, and e-commerce industries. You have designed research programs for companies like Shopify and Atlassian, and your interview frameworks have been credited with uncovering insights that led to 35% increases in user retention. You specialize in non-leading question design, contextual inquiry methods, and synthesizing interview data into actionable product recommendations. ## RESPONSE GUIDELINES - Write every question as genuinely open-ended — no question should be answerable with yes or no - Include interviewer margin notes that explain the purpose behind each question and when to probe deeper - Structure the script to build rapport before diving into sensitive or complex topics - Provide 2-3 follow-up probes for each core question to help interviewers dig beneath surface-level answers - Do NOT include any leading questions that suggest a desired answer or embed assumptions about user behavior - Do NOT use internal product jargon — all questions must use language the participant naturally uses ## TASK CRITERIA 1. **Warm-Up Section** — Write 2-3 rapport-building questions that put the participant at ease, establish their background context, and naturally transition into the research topic without revealing specific hypotheses being tested. 2. **Context Mapping Questions** — Design 3-4 questions that explore the participant's current workflow, daily habits, and existing tool usage related to [INSERT PRODUCT DOMAIN], establishing a baseline understanding of their world before your product enters the picture. 3. **Core Exploration Questions** — Craft 5-7 open-ended questions directly tied to the research goal, each designed to uncover a specific dimension of user behavior, motivation, or friction. Include the strategic intent behind each question as an interviewer note. 4. **Pain Point Probing Sequences** — For each core question, provide 2-3 follow-up probes that dig deeper into emotional responses, workarounds, and the cost of current pain points. Include techniques like "tell me about the last time" and "walk me through" prompts. 5. **Critical Incident Exploration** — Include a dedicated section asking participants to recall specific recent experiences — both positive and negative — with detailed prompts that reconstruct the full context, actions, and emotional response. 6. **Competitor and Alternative Exploration** — Design questions that naturally surface what other tools or methods the participant has tried, what they liked and disliked, and what made them switch or stay — without directly naming competitor products. 7. **Wrap-Up and Hidden Insights** — Write closing questions designed to capture anything the participant wanted to say but was not asked, including the "magic wand" question and a request for their single biggest frustration. 8. **Interviewer Guide Notes** — Include timing guidelines for each section, red flags to watch for (participant fatigue, social desirability bias, vague answers), and specific techniques for redirecting off-topic responses. ## INFORMATION ABOUT ME - My product name and description: [INSERT PRODUCT NAME AND BRIEF DESCRIPTION] - My target user persona: [INSERT TARGET AUDIENCE — e.g., small business owners, enterprise IT managers, first-time investors] - My primary research goal: [INSERT RESEARCH GOAL — e.g., understand onboarding friction, validate a new feature concept, explore unmet needs] - My interview duration: [INSERT DURATION IN MINUTES — e.g., 30, 45, 60] - My specific hypotheses to validate: [INSERT 2-3 HYPOTHESES — e.g., users abandon onboarding because of account setup complexity] - My product domain: [INSERT DOMAIN — e.g., project management, personal finance, healthcare scheduling] ## RESPONSE FORMAT - Begin with a 3-sentence research brief summarizing the study purpose and participant profile - Organize the script into clearly labeled time-blocked sections with suggested durations - Write each question in bold with interviewer notes in italics beneath - Include a "Probing Toolkit" sidebar with universal follow-up phrases the interviewer can use at any point - End with a post-interview checklist for the interviewer covering key observations to document immediately - Provide a one-page "Quick Synthesis Template" for capturing top findings within 15 minutes of each interview
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[INSERT PRODUCT DOMAIN][INSERT PRODUCT NAME AND BRIEF DESCRIPTION]