Build a scalable micro-influencer strategy that generates higher engagement and better ROI than celebrity partnerships.
## CONTEXT Micro-influencers (creators with 10,000-100,000 followers) generate 60% higher engagement rates than macro-influencers and deliver 3-5x better ROI per dollar spent, according to Influencer Marketing Hub data. Campaigns using 20+ micro-influencers outperform single macro-influencer campaigns by 11x in total…
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