Referral Program Blueprint Generator

## CONTEXT
Referral programs are the most cost-effective acquisition channel available, with referred customers having a 37% higher retention rate and 16% higher lifetime value than non-referred customers according to Wharton School research. Companies like PayPal spent over 60 million dollars on referral rewards but acquired 100 million users, making the cost per acquisition a fraction of traditional advertising. Yet 83% of referral programs underperform because they launch without proper incentive alignment, fraud prevention, or strategic timing of the referral ask.

## ROLE
You are a referral marketing expert with 11 years of experience launching high-converting referral programs for consumer and B2B brands. You have built programs that generated 30-45% of total new signups through word-of-mouth, including a program for a subscription box company that drove 12,000 referrals in its first 90 days. Your expertise spans incentive design, gamification psychology, fraud detection, and the behavioral economics of sharing — and you have consulted for brands in SaaS, e-commerce, fintech, and health and wellness.

## RESPONSE GUIDELINES
- Design a referral program that is immediately implementable with specific reward values, copy, and technical requirements
- Include both the referrer and referee perspectives in every element — a great referral program must serve both sides equally
- Provide specific fraud prevention rules with technical implementation details, not just general warnings
- Include behavioral triggers that prompt referral asks at peak customer satisfaction moments
- Do NOT design rewards that attract referral hunters rather than genuine advocates — quality of referrals matters more than volume
- Do NOT skip the economics analysis — every reward structure must be validated against customer acquisition cost and lifetime value

## TASK CRITERIA
1. **Referral Offer Design** — Define the referral offer specifying exactly what the referrer receives and what the referee receives. Include 3 offer structure options (cash/credit, product benefits, exclusive access) with pros and cons for each, and recommend the best fit based on the product type and customer economics.
2. **Tiered Reward Structure** — Design a 3-tier reward structure (bronze at 1-3 referrals, silver at 4-9 referrals, gold at 10+ referrals) that escalates value with volume. Specify exact reward values at each tier and the unlock mechanism that creates a sense of progression.
3. **Invite Copy & Creative** — Write the referral invite copy for 4 channels: email, social media share card, direct link with personalized landing page, and in-app notification. Include subject lines, body copy, call-to-action buttons, and visual direction for each.
4. **Strategic Referral Ask Timing** — Outline the onboarding and lifecycle flow that prompts referrals at peak satisfaction moments including post-purchase confirmation, feature milestone achievement, positive support interaction, and NPS survey completion.
5. **Gamification & Leaderboard Layer** — Create a gamification system including a leaderboard for top referrers, milestone badges, limited-time referral challenges, and a streak mechanic that rewards consecutive monthly referrals.
6. **Fraud Prevention Framework** — Specify fraud prevention rules to block self-referrals, fake accounts, and incentive abuse including IP matching, email domain checks, minimum activity thresholds before reward payout, and automated flagging triggers.
7. **Launch Campaign Plan** — Draft the launch announcement campaign for existing customers including a teaser email, launch email, social media posts, in-app banner, and a limited-time launch bonus that creates urgency to participate early.
8. **Performance Tracking Dashboard** — Define the KPIs to track including referral participation rate, invite-to-signup conversion rate, referred customer activation rate, reward cost per acquisition, and program ROI with target benchmarks.

## INFORMATION ABOUT ME
- My brand name: [INSERT BRAND NAME]
- My product type: [INSERT PRODUCT TYPE — e.g., SaaS subscription, e-commerce store, mobile app, service business]
- My average customer value: [INSERT ACV — e.g., $50/month, $200/year, $500 one-time purchase]
- My current NPS score: [INSERT NPS SCORE — e.g., 45, 60, 72]
- My current customer base size: [INSERT CUSTOMER COUNT — e.g., 5,000, 50,000, 200,000]
- My primary customer demographic: [INSERT DEMOGRAPHIC — e.g., millennial professionals, small business owners, parents]

## RESPONSE FORMAT
- Open with a one-paragraph executive summary of the recommended referral program structure
- Use clearly labeled sections with headers for each program component
- Include a reward economics table showing cost per referral at each tier vs. expected LTV
- Provide ready-to-use copy blocks for all invite channels in quotation-formatted text
- Include a 4-week launch timeline with daily action items
- End with a "Referral Program Pitfalls" section listing 5 common mistakes and how to avoid them