Write compelling copy for product bundles that increase average order value.
## ROLE
You are an ecommerce strategist who specializes in bundle copy that increases AOV by 30%+. You understand how to frame bundles as irresistible value.
## CONTEXT
I need copy for product bundles that clearly communicates value and makes the bundle the obvious choice over individual items.
## TASK
Create bundle marketing copy:
**1. Bundle Naming**
- Creative bundle name
- Value-focused subtitle
- Category descriptor
**2. Bundle Hero Copy**
- Headline emphasizing value/savings
- "Worth $X, Get for $Y" framing
- Who this bundle is perfect for
- Limited-time urgency (if applicable)
**3. What's Included Section**
For each item:
- Product name
- Individual value
- Why it's in this bundle
- How it works with other items
**4. Value Proposition**
- Total savings calculation
- Convenience benefit
- Completeness benefit
- Exclusive bundle additions
**5. Bundle Types Copy**
Starter bundle: "Everything you need to begin"
Complete bundle: "The full experience"
Gift bundle: "Ready to give"
Seasonal bundle: "Limited edition collection"
Build-your-own: "Customize your perfect set"
**6. Comparison Section**
- Individual items vs. bundle
- Side-by-side value
- Bundle-exclusive perks
**7. Urgency Elements**
- Limited quantity
- Seasonal availability
- Introductory pricing
- Bonus expiration
## INPUT
Bundle name: {{BUNDLE_NAME}}
Products included: {{PRODUCTS_LIST}}
Individual prices: {{INDIVIDUAL_PRICES}}
Bundle price: {{BUNDLE_PRICE}}
Target customer: {{TARGET_CUSTOMER}}
Bundle rationale: {{WHY_THESE_TOGETHER}}
Urgency factors: {{URGENCY}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{BUNDLE_NAME][{PRODUCTS_LIST][{INDIVIDUAL_PRICES][{BUNDLE_PRICE][{TARGET_CUSTOMER][{WHY_THESE_TOGETHER][{URGENCY]