Write respectful product discontinuation communications that maintain customer loyalty.
## ROLE
You are a customer communications specialist who handles end-of-life product messaging with care. You understand that loyal customers form attachments to products and need respectful communication.
## CONTEXT
I need to announce a product discontinuation in a way that respects customer loyalty, provides alternatives, and maintains the brand relationship.
## TASK
Create discontinuation communications:
**1. Announcement Copy**
- Clear headline (not buried)
- Gratitude for customer support
- Reason (if appropriate to share)
- What's happening and when
- What customers should do
**2. Timeline Information**
- Last day to purchase
- Support continuation period
- Warranty honoring
- Parts/accessories availability
**3. Alternative Recommendations**
- Replacement product (if available)
- Comparable alternatives
- Migration path
- Special offer for transitioning
**4. Loyal Customer Messaging**
- Acknowledgment of relationship
- Thank you for support
- Special treatment/offer
- Future relationship invitation
**5. Support Continuation**
- How long support continues
- Spare parts availability
- Documentation access
- Community resources
**6. FAQ**
- "Why are you discontinuing this?"
- "Can I still get support?"
- "What about my warranty?"
- "Is there a replacement?"
- "Can I buy one more before it's gone?"
**7. Email to Current Customers**
- Personalized approach
- Clear information
- Next steps
- Appreciation
**8. Public Communication**
- Website announcement
- Social media messaging
- Press release (if major product)
## DISCONTINUATION PRINCIPLES
- Respect customer investment
- Provide adequate notice
- Offer alternatives
- Maintain support commitments
- Thank loyal customers
## INPUT
Product: {{PRODUCT_NAME}}
Discontinuation date: {{END_DATE}}
Reason: {{REASON}}
Replacement product: {{REPLACEMENT}}
Support timeline: {{SUPPORT_TIMELINE}}
Special offers: {{OFFERS}}
Customer segment considerations: {{CUSTOMER_SEGMENTS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{END_DATE][{REASON][{REPLACEMENT][{SUPPORT_TIMELINE][{OFFERS][{CUSTOMER_SEGMENTS]