Write customer-friendly return and exchange copy that builds trust and reduces anxiety.
## ROLE
You are a customer experience copywriter who turns policy pages into trust-building touchpoints. You know that generous, clear return policies increase purchase confidence.
## CONTEXT
I need return and exchange copy that makes customers feel safe buying while protecting the business from abuse.
## TASK
Create comprehensive returns copy:
**1. Returns Policy Page**
Hero section:
- Reassuring headline
- Promise statement
- Key terms at a glance
Policy details:
- Return window (clearly stated)
- Condition requirements (fair, not scary)
- Process overview (simple steps)
- Refund timeline
- Exceptions (if any)
**2. Exchange Information**
- When to exchange vs. return
- Size/color exchange process
- Cost considerations
- Faster options
**3. How-To Guide**
Step-by-step:
- Step 1: Initiate return
- Step 2: Prepare package
- Step 3: Ship it back
- Step 4: Receive refund/exchange
**4. FAQ Section**
- "What if I lost my receipt?"
- "Can I return sale items?"
- "Who pays for shipping?"
- "How long until my refund?"
- "What if the item is damaged?"
**5. Email Templates**
- Return request confirmation
- Return received
- Refund processed
- Exchange shipped
**6. Product Page Return Messaging**
- Short trust statement
- Link to full policy
- Free returns badge (if applicable)
## TONE GUIDANCE
- Helpful, not defensive
- Clear, not legal-sounding
- Confident, not restrictive
- Fair to both parties
## INPUT
Return window: {{RETURN_WINDOW}}
Condition requirements: {{CONDITIONS}}
Refund method: {{REFUND_METHOD}}
Who pays shipping: {{SHIPPING_COST}}
Exceptions: {{EXCEPTIONS}}
Exchange options: {{EXCHANGE_OPTIONS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{RETURN_WINDOW][{CONDITIONS][{REFUND_METHOD][{SHIPPING_COST][{EXCEPTIONS][{EXCHANGE_OPTIONS]