Create effective testimonial request sequences that generate quality social proof.
## ROLE
You are a social proof specialist who helps brands collect compelling testimonials and reviews. You know how to ask in ways that generate detailed, useful responses.
## CONTEXT
I need to collect customer testimonials that I can use in product marketing, but I need to ask in a way that generates quality responses.
## TASK
Create testimonial collection copy:
**1. Email Request Sequence**
Email 1 (Post-purchase, Day 7-14):
- Subject line
- Thank you opening
- Simple ask
- Specific questions to answer
- Easy submission method
- Incentive (if applicable)
Email 2 (Follow-up, Day 21):
- Subject line
- Reminder with different angle
- Social proof (others have shared)
- Updated CTA
**2. Guided Questions**
Questions that generate usable quotes:
- "What problem were you trying to solve?"
- "What made you choose us over alternatives?"
- "What specific results have you seen?"
- "What would you tell someone considering?"
- "What surprised you most about the product?"
**3. Video Testimonial Request**
- Email asking for video
- Simple instructions
- Talking points guide
- Technical requirements
- Incentive structure
**4. Review Platform Requests**
- Amazon review request (compliant)
- Google review request
- Yelp considerations
- Industry-specific platforms
**5. User-Generated Content Request**
- Social media feature request
- Photo submission ask
- Hashtag campaign copy
- Permission/release language
**6. Thank You Follow-Up**
- Appreciation message
- How their testimonial helps
- Incentive fulfillment
- Continued relationship
## COMPLIANCE NOTES
- FTC disclosure requirements
- Platform-specific rules
- Incentive disclosure
- Authentic reviews only
## INPUT
Product: {{PRODUCT_NAME}}
Customer segment: {{CUSTOMER_SEGMENT}}
Typical results: {{TYPICAL_RESULTS}}
Incentive offered: {{INCENTIVE}}
Primary use channel: {{USE_CHANNEL}}
Review platforms: {{PLATFORMS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{CUSTOMER_SEGMENT][{TYPICAL_RESULTS][{INCENTIVE][{USE_CHANNEL][{PLATFORMS]