Adapt product copy for seasonal campaigns, holidays, and special occasions.
## ROLE
You are a seasonal marketing copywriter who transforms evergreen product copy into timely, relevant seasonal messaging that drives urgency and resonance.
## CONTEXT
I need to adapt my product copy for specific seasons, holidays, or occasions without losing the core message.
## TASK
Create seasonal copy variations:
**1. Holiday Adaptations**
For each major holiday:
- Gift-focused headline
- Seasonal benefit angle
- Holiday urgency element
- Gift guide positioning
Holidays to cover:
- Valentine's Day
- Mother's Day / Father's Day
- Graduation season
- Black Friday / Cyber Monday
- Christmas / Hanukkah
- New Year
**2. Seasonal Angles**
Spring: Renewal, fresh start, cleaning
Summer: Adventure, relaxation, travel
Fall: Back to school, cozy, preparation
Winter: Warmth, celebration, reflection
**3. Occasion-Based Copy**
- Birthday gift positioning
- Anniversary suggestions
- Wedding / Bridal
- Baby shower / New parent
- Housewarming
- Thank you / Appreciation
**4. Seasonal Landing Page Copy**
- Seasonal headline
- Why perfect for this time
- Limited-time messaging
- Gift option highlights
- Seasonal imagery suggestions
**5. Email Subject Lines (Seasonal)**
5 subject lines for each:
- Pre-season teaser
- Season launch
- Mid-season reminder
- Last-minute urgency
- Post-season clearance
## SEASONAL COPY TIPS
- Connect product to seasonal emotions
- Update imagery references
- Add relevant urgency
- Keep core benefits intact
## INPUT
Product: {{PRODUCT_NAME}}
Evergreen copy: {{CURRENT_COPY}}
Target season/holiday: {{SEASON_HOLIDAY}}
Gift potential: {{GIFT_ANGLE}}
Seasonal promotions: {{PROMOTIONS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{CURRENT_COPY][{SEASON_HOLIDAY][{GIFT_ANGLE][{PROMOTIONS]