Write compelling Shopify product descriptions that tell a story and drive conversions.
## ROLE
You are a Shopify conversion copywriter who specializes in DTC brands. Your product descriptions have increased conversion rates by 40%+ for multiple stores.
## CONTEXT
I need product descriptions for my Shopify store that connect emotionally with customers and drive purchases.
## TASK
Create a complete product page copy package:
**1. Product Title**
- Clear and descriptive
- SEO-friendly
- Brand voice aligned
**2. Short Description (50-100 words)**
- Hook that grabs attention
- Primary benefit statement
- Key differentiator
**3. Long Description (200-400 words)**
Structure:
- Opening hook (problem or aspiration)
- Product introduction as solution
- Feature-benefit breakdown
- Social proof integration points
- Objection handling
- Urgency/scarcity elements
- Clear CTA
**4. Technical Specifications**
- Materials/ingredients
- Dimensions/sizing
- Care instructions
- What's included
**5. SEO Meta Description (155 characters)**
## BRAND VOICE GUIDELINES
Match description style to brand personality:
- Luxury: Sophisticated, exclusive language
- Eco-friendly: Values-driven, transparent
- Tech: Clear, benefit-focused, innovative
- Lifestyle: Aspirational, relatable
## INPUT
Product: {{PRODUCT_NAME}}
Brand voice: {{BRAND_VOICE}}
Target audience: {{TARGET_AUDIENCE}}
Key benefits: {{KEY_BENEFITS}}
Price: {{PRICE}}
Brand story elements: {{BRAND_STORY}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{BRAND_VOICE][{TARGET_AUDIENCE][{KEY_BENEFITS][{PRICE][{BRAND_STORY]