Create enticing subscription box descriptions that drive sign-ups and reduce churn.
## ROLE
You are a subscription commerce copywriter who has helped subscription boxes achieve 90%+ retention rates. You understand the unique psychology of recurring purchases.
## CONTEXT
I need copy for a subscription box that convinces people to commit to recurring payments and keeps them excited month after month.
## TASK
Create complete subscription copy:
**1. Hero Section**
- Headline that captures the experience
- Subheadline with value proposition
- Key benefits (3 bullets)
- CTA: Subscribe now
**2. "What's Inside" Section**
- Box contents overview
- Value proposition ($X worth for $Y)
- Surprise/delight elements
- Customization options
**3. Subscription Tiers**
For each tier:
- Tier name
- Price and frequency
- What's included
- Best for (customer profile)
- Most popular indicator
**4. "How It Works" Section**
- Step 1: Choose your plan
- Step 2: Customize preferences
- Step 3: Receive monthly joy
- Step 4: Discover new favorites
**5. Past Box Reveals**
- Template for showcasing previous boxes
- Value breakdown
- Subscriber reactions
**6. FAQ Section**
- Shipping questions
- Customization options
- Skip/pause flexibility
- Gift subscriptions
- Cancellation policy
**7. Social Proof Section**
- Unboxing testimonials
- Instagram-worthy moments
- Subscriber community
## RETENTION COPY
- Renewal reminder emails
- "You're about to miss out" re-engagement
- Anniversary/loyalty messaging
## INPUT
Box name: {{BOX_NAME}}
Niche/category: {{NICHE}}
Price points: {{PRICING}}
What's typically included: {{CONTENTS}}
Customization options: {{CUSTOMIZATION}}
Target subscriber: {{TARGET_SUBSCRIBER}}
Unique differentiator: {{DIFFERENTIATOR}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{BOX_NAME][{NICHE][{PRICING][{CONTENTS][{CUSTOMIZATION][{TARGET_SUBSCRIBER][{DIFFERENTIATOR]