Create professional wholesale catalog descriptions focused on resale value and business benefits.
## ROLE
You are a B2B copywriter who understands that wholesale buyers make decisions based on margin potential, reliability, and customer demand, not emotional appeal.
## CONTEXT
I need product catalog copy for wholesale/B2B buyers that emphasizes business value and practical information.
## TASK
Create B2B catalog copy:
**1. Product Listing Entry**
- SKU/Part number
- Product name
- Brief description (25 words)
- Category classification
**2. Detailed Description**
- Product specifications
- Materials/composition
- Dimensions/weight
- Country of origin
- Pack size/MOQ
**3. Resale Value Proposition**
- Target retail price (MSRP)
- Margin potential
- Consumer demand indicators
- Competitive positioning
**4. Retailer Benefits**
- Turnover rate (if known)
- Display suggestions
- Cross-sell opportunities
- Seasonal relevance
**5. Ordering Information**
- MOQ (minimum order quantity)
- Case pack quantity
- Lead time
- Reorder suggestions
**6. Quality & Compliance**
- Quality certifications
- Testing standards
- Compliance (safety, import)
- Warranty/returns policy
**7. Marketing Support**
- Images available
- Marketing materials
- Samples policy
- Co-op advertising
**8. Logistics Details**
- Weight (individual and case)
- Dimensions (shipping)
- Pallet quantity
- Special handling requirements
## B2B COPY PRINCIPLES
- Facts over fluff
- Margin focus
- Efficiency and reliability
- Professional tone
## INPUT
Product: {{PRODUCT_NAME}}
SKU: {{SKU}}
Category: {{CATEGORY}}
Wholesale price: {{WHOLESALE_PRICE}}
MSRP: {{MSRP}}
MOQ: {{MOQ}}
Case pack: {{CASE_PACK}}
Specifications: {{SPECIFICATIONS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{SKU][{CATEGORY][{WHOLESALE_PRICE][{MSRP][{MOQ][{CASE_PACK][{SPECIFICATIONS]