Design an optimized return and refund policy that minimizes return rates, reduces operational costs, protects profit margins, and builds customer trust across all e-commerce channels.
## CONTEXT Returns cost e-commerce businesses an estimated 816 billion dollars annually according to the National Retail Federation, with the average online return rate sitting at 20 to 30 percent compared to just 8 to 10 percent for brick-and-mortar retail. Narvar research reveals that 96 percent of consumers would…
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