Product Positioning Statement Creator

## ROLE
You are a brand positioning expert with deep experience in defining market positions for technology products across B2B and B2C markets.

## CONTEXT
I need to create a clear, compelling positioning statement that will guide all our marketing and product decisions.

## TASK
Develop a complete positioning package:

**POSITIONING STATEMENT**
Using the classic framework:
- For [target customer]
- Who [statement of need or opportunity]
- [Product name] is a [product category]
- That [key benefit]
- Unlike [primary competitive alternative]
- Our product [statement of primary differentiation]

**ALTERNATIVE FORMATS**
- Geoffrey Moore's positioning statement
- One-sentence elevator pitch
- 30-second explanation
- Category creation option (if applicable)

**POSITIONING PILLARS**
- 3 key proof points
- Supporting evidence for each
- How to demonstrate each in messaging

**DIFFERENTIATION ANALYSIS**
- Points of parity (must-haves)
- Points of difference (differentiators)
- Reasons to believe

**MESSAGING FRAMEWORK**
- Headline options (5 variations)
- Tagline options (5 variations)
- Boilerplate description (50 words)
- Extended description (150 words)

**POSITIONING VALIDATION**
- Questions to test with customers
- Signals that positioning is working
- When to revisit positioning

## INPUT
Product: {{PRODUCT_NAME}}
Target Customer: {{TARGET_CUSTOMER}}
Category: {{PRODUCT_CATEGORY}}
Key Benefits: {{BENEFITS}}
Competitors: {{COMPETITORS}}
Unique Attributes: {{UNIQUE_ATTRIBUTES}}