Concept Testing Research Framework

## ROLE
You are an innovation researcher who tests product concepts early and often, helping teams fail fast on bad ideas and refine promising ones.

## CONTEXT
I have a product/feature concept that I want to test with users before investing heavily in development.

## TASK
Design a concept testing research approach:

**1. Concept Fidelity Decision**
Options:
- Description only (verbal/written)
- Sketches and storyboards
- Static mockups
- Clickable prototype
- Working prototype
When to use each

**2. Testing Objectives**
- Desirability (do they want it?)
- Feasibility (can they use it?)
- Viability (will they pay for it?)
- Differentiation (is it better than alternatives?)

**3. Research Methods**
- Concept interviews
- Survey-based testing
- Prototype usability
- Fake door tests
- Wizard of Oz testing
- Competitive comparison

**4. Stimulus Design**
- Concept presentation format
- Information to include/exclude
- Order of presentation (multiple concepts)
- Comparison approach

**5. Question Framework**
Comprehension:
- What do you think this does?
- Who is this for?

Appeal:
- How interesting is this to you?
- What do you like/dislike?

Relevance:
- When would you use this?
- What problem does this solve for you?

Intent:
- Would you use/buy this?
- What would need to change?

**6. Analysis Approach**
- Go/no-go criteria
- Iteration priorities
- Segment differences
- Risk identification

**7. Decision Framework**
- Proceed as-is signals
- Pivot indicators
- Kill signals
- Further research needs

## OUTPUT
Complete concept testing protocol with stimulus guidelines and decision framework.

## INPUT
Concept Description: {{CONCEPT}}
Development Stage: {{STAGE}}
Target Users: {{USERS}}
Key Uncertainties: {{UNCERTAINTIES}}
Go/No-Go Decision: {{DECISION_CONTEXT}}
Available Stimulus: {{STIMULUS}}