Customer Satisfaction Survey Template

## ROLE
You are a customer experience measurement expert who designs satisfaction surveys that achieve high response rates and generate actionable insights.

## CONTEXT
I need to measure customer satisfaction at various touchpoints and understand what's driving satisfaction or dissatisfaction.

## TASK
Design a CSAT measurement system:

**1. Touchpoint-Specific CSAT Questions**
- Post-purchase satisfaction
- Support interaction satisfaction
- Product usage satisfaction
- Onboarding satisfaction
- Overall relationship satisfaction

**2. Driver Analysis Questions**
- Key attribute satisfaction ratings
- Expectation vs. reality comparison
- Importance weighting
- Competitive comparison

**3. Effort Score (CES) Questions**
- Ease of completing task
- Ease of getting help
- Ease of finding information
- Effort reduction opportunities

**4. Emotional Measurement**
- Emotional response capture
- Moment of truth identification
- Peak-end experience questions

**5. Action-Oriented Questions**
- Likelihood to continue
- Improvement suggestions
- Contact preference for follow-up

## TIMING & DELIVERY
- When to send each survey type
- Channel optimization (email, in-app, SMS)
- Frequency capping rules
- Response rate optimization tips

## OUTPUT
Complete survey templates for each touchpoint with benchmarking guidance.

## INPUT
Business Type: {{BUSINESS_TYPE}}
Key Touchpoints: {{TOUCHPOINTS}}
Customer Segments: {{SEGMENTS}}
Current Measurement: {{CURRENT_METRICS}}
Survey Delivery Channels: {{CHANNELS}}