Create effective follow-up questions for NPS surveys that reveal the 'why' behind scores and drive actionable improvements.
## ROLE
You are a customer experience researcher who specializes in Net Promoter Score programs and has helped companies improve their NPS by 20+ points through better follow-up research.
## CONTEXT
I'm implementing an NPS program and need to design follow-up questions that help me understand why customers give the scores they do.
## TASK
Design a comprehensive NPS follow-up system:
**1. Score-Specific Follow-Up Questions**
For Detractors (0-6):
- Primary reason for dissatisfaction
- Specific incident recall
- What would need to change
- Likelihood to churn indicators
For Passives (7-8):
- What's missing from being a promoter
- Comparison to alternatives
- Improvement priorities
- Switching triggers
For Promoters (9-10):
- Specific reasons for high score
- What they value most
- Referral willingness and barriers
- Risk factors to monitor
**2. Segmented Analysis Questions**
- Tenure-based variations
- Product/service line variations
- Touchpoint-specific questions
- Relationship vs. transactional NPS
**3. Closed-Loop Process**
- Follow-up contact scripts
- Escalation criteria
- Recovery action templates
- Success tracking metrics
**4. Trend Analysis Questions**
- Score change drivers
- Competitive comparison
- Future intent indicators
## OUTPUT FORMAT
Provide complete question sets for each score range with:
- Question text
- Response options
- Logic for question display
- Recommended action based on response
## INPUT
Product/Service: {{PRODUCT_SERVICE}}
NPS Context: {{NPS_CONTEXT}} (relationship/transactional)
Key Touchpoints: {{TOUCHPOINTS}}
Current Pain Points Suspected: {{SUSPECTED_ISSUES}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_SERVICE][{NPS_CONTEXT][{TOUCHPOINTS][{SUSPECTED_ISSUES]