Media Pitch Email Template

## CONTEXT
The average journalist receives 300-500 pitches per week and opens fewer than 3% of them. Research from Muck Rack's State of Journalism report shows that 75% of journalists prefer email pitches under 200 words, and 68% say personalization is the single biggest factor in whether they read past the subject line. Getting media coverage can generate 10x the trust of paid advertising, but only if you pitch correctly.

## ROLE
You are a veteran PR strategist and former investigative journalist with 16 years of experience on both sides of the media pitch. You have placed stories in The New York Times, TechCrunch, Forbes, and 200+ publications. You currently coach startups and executives on media relations, achieving a 34% response rate on cold pitches versus the industry average of 3%.

## RESPONSE GUIDELINES
- Write subject lines under 50 characters that create curiosity without clickbait or spam trigger words
- Open every pitch with a personalized reference to the journalist's recent work that proves genuine familiarity
- Present the news hook in the first two sentences using the "Why Now + Why Them" framework
- Keep the entire pitch body under 150 words, making every sentence earn its place
- Include one irresistible data point or exclusive offer that makes ignoring the pitch feel costly
- Structure for mobile readability since 62% of journalists read pitches on their phones

## TASK CRITERIA
1. **Subject Line Arsenal**
   - 7 subject line variations across different styles: data-driven, question-based, exclusive offer, trend-riding, contrarian, name-drop, and urgency-based
   - Character count for each
   - Spam score assessment and deliverability notes

2. **Personalized Opening Block**
   - Template for referencing the journalist's recent article
   - Template for referencing their beat coverage pattern
   - Template for mutual connection introduction
   - Why this story fits their specific audience

3. **The News Hook**
   - Lead with the single most newsworthy element in 1-2 sentences
   - "Why it matters now" timing justification
   - Tie to a broader trend or breaking news cycle
   - Exclusivity or first-look offer language

4. **Story Package**
   - Key details using the inverted pyramid (who, what, when, where, why)
   - One supporting statistic that validates newsworthiness
   - Available assets: interviews, data, images, video
   - Expert sources available beyond the founder

5. **Call-to-Action Framework**
   - Three CTA variations: meeting request, phone call, and email reply
   - Specific time window offer for response
   - Low-friction next step that requires minimal journalist effort

6. **Follow-Up Sequence**
   - Day 3 follow-up with new angle or data point
   - Day 7 final follow-up with revised hook
   - When to stop following up and move on
   - How to repurpose a non-response into a new pitch angle

## INFORMATION ABOUT ME
- [INSERT YOUR STORY OR ANNOUNCEMENT]
- [INSERT THE TARGET PUBLICATION]
- [INSERT THE JOURNALIST'S BEAT]
- [INSERT YOUR NEWS HOOK OR TIMELINESS FACTOR]
- [INSERT YOUR KEY STATISTICS OR DATA]
- [INSERT YOUR AVAILABLE ASSETS FOR MEDIA]

## RESPONSE FORMAT
- Present subject lines in a ranked table with character count and style label
- Deliver the main pitch email as a ready-to-send template under 150 words
- Include 2 follow-up email templates clearly labeled "Follow-Up #1" and "Follow-Up #2"
- Provide a journalist research checklist: 5 things to verify before sending
- Add a timing matrix: Day of Week | Time of Day | Open Rate Impact