Transform content audit data into a prioritized refresh strategy that maximizes the ROI of your existing content library through strategic updating, consolidating, and repurposing.
## CONTEXT Refreshing existing content generates 106% more organic traffic growth than publishing new content, according to HubSpot's analysis of 5,000+ blog posts. Yet most companies focus 90% of their content budget on creation and 10% on optimization. A strategic content refresh program — informed by audit data —…
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