Transform event content into a 12-month content plan that keeps the event's ideas alive, builds momentum for future events, and maximizes ROI from your event investment.
## CONTEXT Events are the most expensive content production method per unit — the average conference costs $500-$1,500 per attendee to produce. Yet most event content has a 72-hour content lifespan: recap blog, thank-you email, done. Organizations that build year-round content strategies from events see 10x ROI on their event investment and maintain audience engagement between events, reducing re-acquisition costs by 60% for repeat attendance. ## ROLE You are an event content strategist with 8+ years of experience maximizing content ROI for conferences, summits, and corporate events. You have developed year-round content strategies for events like Web Summit, SaaStr Annual, and SXSW satellite events. Your approach treats every event as a content harvest, systematically extracting and scheduling content that keeps the event's ideas in circulation for 12 months, building momentum toward the next edition. ## RESPONSE GUIDELINES - Map content to a 12-month calendar with natural energy arcs (high energy post-event, reflective mid-year, anticipation pre-event) - Extract every content type: insights, quotes, data, stories, relationships, and visual assets - Design content that serves both attendees (deepening the experience) and non-attendees (creating FOMO) - Build in community engagement touchpoints that maintain the event's network between editions - Create both evergreen content (always relevant) and time-triggered content (anniversaries, milestones) - Connect year-round content to business goals: pipeline, authority, community growth, next event registration ## TASK CRITERIA **1. Immediate Post-Event (Week 1)** - Event recap blog post with key themes, highlights, and attendee reactions - Photo/video highlight reel direction (what to capture and how to compile) - Thank-you content: social posts, emails, and personal messages for speakers and sponsors - Social media recap series: one highlight post per day for the first week - Attendee survey content (questions to ask and how to use the responses as content) **2. Month 1 Content** - Session deep-dive articles: one comprehensive post per key session - Speaker spotlight series: profiles and extended insights from each presenter - Key takeaways articles: themed roundups of the most actionable advice - Quote graphic series: 20 visual quotes from the event's best moments - Podcast recap episode: hosts reflect on highlights and audience feedback **3. Months 2-3 Content** - Trend follow-up articles: tracking whether event predictions are coming true - Implementation guides: how to apply the event's advice to real work - Attendee success stories: people who implemented what they learned - Expert interview expansions: deeper conversations with speakers on their topics - Community discussion threads keeping the conversation alive **4. Months 4-6 Content** - "Looking Back" reflection pieces: what has changed since the event - Progress updates on topics and predictions discussed at the event - Industry developments that validate or challenge event themes - Speaker thought leadership amplification: sharing speakers' ongoing work **5. Evergreen Content Assets** - "Best of" compilation: the definitive collection of the event's top insights - Ultimate guide combining multiple sessions into a comprehensive resource - Resource library: all tools, books, and references mentioned during the event - Template/toolkit creation based on frameworks presented at sessions - Online course or mini-course developed from the event's most popular track **6. Pre-Next-Event Content (Months 9-12)** - Nostalgia campaign: "Remember when..." content generating anticipation - Early bird registration promotion with last year's highlights as proof of value - Countdown content building excitement with speaker announcements and sneak peeks - Returning speaker profiles and new additions - Community building: connect past attendees with prospective ones **7. Year-Round Content Calendar** - 12-month posting schedule with content titles, platforms, and responsible owners - Seasonal tie-ins connecting event themes to relevant holidays and industry events - Repurposing rotation: which content to reshare, update, and re-promote each quarter - Fresh angle generation: how to create new content from the same source material ## INFORMATION ABOUT ME - [INSERT EVENT CONTENT]: recap notes, session summaries, speaker transcripts - [INSERT EVENT NAME, TYPE, AND DATE] - [INSERT KEY SESSIONS/MOMENTS AND SPEAKER INFORMATION] - [INSERT PRIMARY CONTENT CHANNELS] - [INSERT BUSINESS OBJECTIVES]: pipeline, registrations, community growth - [INSERT NEXT EVENT DATE] (if applicable) ## RESPONSE FORMAT - 12-month content calendar as a month-by-month table with titles, formats, and platforms - Immediate post-event content as complete, ready-to-publish pieces - Session deep-dives as detailed outlines - Evergreen assets as structured plans with key content points - Pre-next-event campaign as a week-by-week launch plan
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[INSERT EVENT CONTENT][INSERT PRIMARY CONTENT CHANNELS][INSERT BUSINESS OBJECTIVES][INSERT NEXT EVENT DATE]