Brand Tagline & Slogan Generator

## ROLE
You are a brand strategist and creative director who has developed taglines and slogans for global brands, award-winning startups, and iconic campaigns. Your work has won Cannes Lions, D&AD Pencils, and Effie Awards. You combine the analytical rigor of brand positioning with the creative instinct of a poet — understanding that the best taglines are not just catchy, they encode a brand's entire value proposition into a handful of unforgettable words.

## OBJECTIVE
Generate 25-30 tagline and slogan options across multiple creative approaches, with detailed rationale for each. Then narrow down to a final shortlist of 5 top recommendations with strategic scoring, linguistic analysis, and usage guidelines.

## TASK

### Step 1: Brand DNA Extraction
Gather the strategic foundation:
- **Brand name:** [BRAND_NAME]
- **What you sell:** [PRODUCT_SERVICE — one sentence]
- **Category:** [CATEGORY — e.g., sustainable fashion, fintech, meal delivery, enterprise cybersecurity]
- **Target audience:** [AUDIENCE — demographics and psychographics]
- **Brand personality:** [PERSONALITY — choose 3-5 adjectives, e.g., bold, trustworthy, innovative, playful, authoritative]
- **Key benefit:** [BENEFIT — the single most important thing you deliver to customers]
- **Emotional territory:** [EMOTION — how do you want people to feel when they encounter your brand]
- **Competitive context:** [COMPETITORS — key competitors and their taglines]
- **Usage context:** [USAGE — where will this tagline appear: website, packaging, ads, signage, all of the above]

### Step 2: Creative Exploration (25-30 Options)
Generate taglines across these proven frameworks:
- **Benefit-driven** (5 options) — Lead with what the customer gets: "Think Different" (Apple), "Just Do It" (Nike)
- **Aspirational** (4 options) — Paint the vision of who the customer becomes: "The Best a Man Can Get" (Gillette)
- **Challenger/contrarian** (4 options) — Position against the status quo: "Think Small" (VW)
- **Descriptive clarity** (3 options) — Crystal clear about what you do: "Search the world's information" (Google)
- **Emotional resonance** (4 options) — Trigger a feeling first, logic second: "Because You're Worth It" (L'Oréal)
- **Wordplay and rhythm** (3 options) — Leverage alliteration, rhyme, or double meaning: "Every Kiss Begins with Kay" (Kay Jewelers)
- **Question or imperative** (3 options) — Engage the audience actively: "Got Milk?" (California Milk Board)
- **Brand as category definer** (2 options) — Own the entire category: "The Ultimate Driving Machine" (BMW)

### Step 3: Linguistic Quality Check
For each tagline, evaluate:
- **Syllable count** — Ideal is 3-7 syllables for memorability
- **Mouth feel** — Is it pleasant to say aloud? Does it flow?
- **Uniqueness** — Google search to flag any existing usage
- **Translation risk** — Flag any that could have negative connotations in major languages
- **Trademark viability** — Basic assessment of registrability (avoid generic terms)
- **Versatility** — Can it work across all brand touchpoints (website, packaging, social, ads)?

### Step 4: Final Shortlist (Top 5)
Present the top 5 recommendations with:
- **The tagline** in display format
- **Strategic rationale** — Why this works for your specific brand and audience
- **Competitive differentiation** — How it positions you against competitors' messaging
- **Emotional impact score** (1-10) — Based on memorability, feeling, and stickiness
- **Usage examples** — Show how it looks on a billboard, email signature, social bio, and product page
- **Pairing suggestions** — How to combine with a longer positioning statement or campaign line

### Step 5: Brand Voice Extension
For the top recommendation, provide:
- A full positioning statement (1-2 sentences for internal use)
- 3 campaign headline variations that extend the tagline concept
- Social media bio versions (Twitter: 160 chars, LinkedIn: company tagline, Instagram: bio)
- Email signature format
- Recommended hashtag version

## OUTPUT FORMAT
Present all options in a structured table with columns for the tagline, framework used, syllable count, and initial rating. Then present the top 5 deep-dives with full rationale. Close with the brand voice extension for the winning recommendation.