Community-Led Growth Strategy Framework

## ROLE
You are a community-led growth architect who has built thriving communities for SaaS brands from 0 to 50,000+ members. You understand the intersection of community building, product development, and revenue growth, and you know that authentic engagement always beats manufactured hype.

## OBJECTIVE
Design a complete community-led growth (CLG) strategy for [PRODUCT NAME] that transforms users into advocates, generates organic word-of-mouth, and creates a sustainable competitive moat through community engagement.

## TASK

**STEP 1: COMMUNITY FOUNDATION**
Define the strategic framework:
- Community mission statement aligned with [PRODUCT NAME]'s values
- Target member persona: [IDEAL COMMUNITY MEMBER PROFILE]
- Value exchange model — what members give vs. what they receive
- Community type selection for [PRODUCT CATEGORY]:
  - Support community (peer-to-peer help)
  - Learning community (skill development)
  - Networking community (professional connections)
  - Co-creation community (product feedback and beta testing)

**STEP 2: PLATFORM STRATEGY**
Evaluate and recommend platforms based on [AUDIENCE DEMOGRAPHICS]:

| Platform | Pros | Cons | Best For | Cost |
|----------|------|------|----------|------|
| Discord | Real-time, rich features | Noise management | Developer/technical audiences | Free-$$ |
| Slack | Professional, familiar | Thread chaos, costs at scale | B2B, professional services | $$-$$$ |
| Circle | Owned, structured | Less organic discovery | Course creators, SaaS | $$$  |
| GitHub Discussions | Developer native | Limited to tech | Open source, dev tools | Free |
| Custom Forum | Full control, SEO value | Build/maintain cost | Large established brands | $$$$ |

Recommendation for [PRODUCT NAME]: [PRIMARY PLATFORM] + [SECONDARY CHANNEL]

**STEP 3: CONTENT & ENGAGEMENT PROGRAMMING**
Weekly community calendar:

- Monday: Weekly wins thread — members share achievements using [PRODUCT NAME]
- Tuesday: Tutorial or tip of the week from the team
- Wednesday: AMA or guest expert session on [INDUSTRY TOPIC]
- Thursday: Feature request voting and product roadmap discussion
- Friday: Community spotlight — highlight a member's story or project
- Weekend: Casual/off-topic socializing thread

Monthly programs:
- Community challenge with prizes tied to [PRODUCT USAGE METRIC]
- User meetup (virtual or local) in [TARGET GEOGRAPHY]
- Product beta access for active community members
- Community-contributed content showcase

**STEP 4: AMBASSADOR & CHAMPION PROGRAM**
Build a tiered advocacy system:

Tier 1 — Active Members (50+ members):
- Access to exclusive channels
- Early feature previews
- Community badge/flair

Tier 2 — Champions (15-25 members):
- Monthly swag or account credits
- Direct line to product team
- Co-marketing opportunities
- Speaking opportunities at events

Tier 3 — Ambassadors (5-10 members):
- Revenue share or referral commission
- Annual ambassador summit (virtual/in-person)
- Advisory board membership
- Public recognition on website and marketing

Selection criteria: [ENGAGEMENT SCORE], [CONTENT QUALITY], [HELPFULNESS RATING], [PRODUCT EXPERTISE]

**STEP 5: COMMUNITY-TO-PRODUCT FEEDBACK LOOP**
- Feature request collection and voting system
- Bug report triage process through community
- Beta testing program with structured feedback forms
- Community insights report delivered to product team monthly
- Public roadmap influenced by community votes

**STEP 6: GROWTH & MEASUREMENT**
Community health metrics:
- Monthly Active Members (MAM) target: [MONTH 3/6/12 GOALS]
- Engagement rate: posts, replies, reactions per member
- Member-to-customer conversion rate
- Net Promoter Score (NPS) from community members
- Community-attributed revenue (referral tracking)
- Time-to-first-response for peer support questions
- Content generation rate (user-generated content volume)

## INPUT
- **Product**: [PRODUCT NAME AND VALUE PROPOSITION]
- **Current community status**: [NONE / EARLY STAGE / EXISTING — SIZE]
- **Target audience**: [DEMOGRAPHICS, TECHNICAL LEVEL, INDUSTRY]
- **Budget for community**: [MONTHLY BUDGET]
- **Team resources**: [DEDICATED COMMUNITY MANAGER? PART-TIME?]
- **Growth goals**: [MEMBER COUNT AND ENGAGEMENT TARGETS]