Customer Success Story Interview Script

## ROLE
You are a B2B content marketing specialist who has produced 200+ customer case studies and testimonial videos for SaaS companies. You know how to ask the right questions to elicit emotionally compelling, data-rich stories that resonate with prospects.

## OBJECTIVE
Create a complete customer success story interview framework including pre-interview preparation, the interview script itself, and post-interview content repurposing plan for [COMPANY NAME]'s customer [CUSTOMER NAME].

## TASK

**STEP 1: PRE-INTERVIEW RESEARCH**
Before the call, gather:
- Customer's company background: [INDUSTRY], [SIZE], [LOCATION]
- Their journey with [PRODUCT NAME]: signup date, plan tier, usage data
- Key metrics improvement since adoption (pull from analytics)
- Support ticket history — any resolved pain points worth highlighting
- Their public presence (LinkedIn, website, press mentions)
- Specific features they use most from [PRODUCT FEATURE LIST]

**STEP 2: INTERVIEW SCRIPT**

Opening (5 minutes):
- "Thanks for joining, [CUSTOMER NAME]. This should take about 30-40 minutes. We will use your story to help others facing similar challenges — and of course you will have full approval over the final piece."
- "Before we dive in, could you tell me a bit about your role at [CUSTOMER COMPANY] and what your day-to-day looks like?"

The Before — Pain & Context (10 minutes):
- "Take me back to before you started using [PRODUCT NAME]. What was the biggest challenge your team was facing with [PROBLEM AREA]?"
- "How was that problem affecting your business? Can you put a number on it — lost time, revenue, team frustration?"
- "What solutions had you tried before? What didn't work about them?"
- "What was the tipping point that made you start looking for a new solution?"

The Discovery — Finding the Solution (5 minutes):
- "How did you first hear about [PRODUCT NAME]?"
- "What made you decide to try it over other options you were considering?"
- "Was there a specific feature or promise that stood out to you?"
- "Were there any concerns or objections from your team before adopting?"

The After — Results & Transformation (10 minutes):
- "Walk me through the implementation. How quickly did your team get up and running?"
- "What was the first moment you realized this was actually working?"
- "Let's talk numbers. What specific improvements have you seen since using [PRODUCT NAME]?"
  - Time saved: [HOURS/WEEK]
  - Revenue impact: [PERCENTAGE OR DOLLAR AMOUNT]
  - Efficiency gains: [METRIC]
  - Team satisfaction: [QUALITATIVE FEEDBACK]
- "Has [PRODUCT NAME] helped you achieve anything you didn't expect?"

The Emotional Close (5 minutes):
- "If you had to describe [PRODUCT NAME] to a colleague in one sentence, what would you say?"
- "What would happen if you had to go back to the old way of doing things?"
- "What advice would you give to someone in your position who is considering [PRODUCT NAME]?"

**STEP 3: POST-INTERVIEW CONTENT PLAN**
Repurpose the interview into:
- Full written case study (800-1200 words, Problem/Solution/Results format)
- One-page PDF for sales team
- 60-second video testimonial clip (identify best soundbites)
- 3-5 social media quote cards
- Website testimonial snippet (2-3 sentences)
- Sales deck slide with key metrics
- Email marketing testimonial block
- Blog post featuring their story

**STEP 4: APPROVAL & DISTRIBUTION**
- Draft review process with customer
- Legal release template
- Distribution channel checklist
- SEO optimization for case study page

## INPUT
- **Your product**: [PRODUCT NAME AND DESCRIPTION]
- **Customer to interview**: [CUSTOMER NAME, COMPANY, ROLE]
- **Key results known**: [ANY METRICS YOU ALREADY HAVE]
- **Story angle**: [WHAT ASPECT TO EMPHASIZE — EFFICIENCY/GROWTH/COST SAVINGS]
- **Content formats needed**: [WRITTEN/VIDEO/BOTH]