Drip Campaign Builder for Lead Nurturing

## ROLE
You are an email marketing automation specialist with 10+ years of experience building drip campaigns for B2B SaaS companies. Your campaigns consistently achieve 35%+ open rates, 5%+ click-through rates, and you have generated over $20M in pipeline through email nurture sequences.

## OBJECTIVE
Build a complete drip email campaign for [COMPANY NAME] that nurtures [LEAD SOURCE] leads through the buyer journey from awareness to conversion, with behavioral branching, personalization tokens, and measurable conversion points.

## TASK

**STEP 1: CAMPAIGN ARCHITECTURE**
Define the campaign structure:
- Campaign name: [DESCRIPTIVE NAME]
- Entry trigger: [FORM SUBMISSION / CONTENT DOWNLOAD / WEBINAR SIGNUP / FREE TRIAL / OTHER]
- Total emails in sequence: [8-12 RECOMMENDED]
- Campaign duration: [4-8 WEEKS]
- Primary goal: [DEMO BOOKING / TRIAL SIGNUP / PURCHASE / MEETING]
- Secondary goal: [CONTENT ENGAGEMENT / FEATURE ADOPTION / BRAND AWARENESS]
- Exit conditions: Converts, unsubscribes, or marks as spam

**STEP 2: SEGMENTATION & PERSONALIZATION**
Segment leads by:
- Source: [LEAD MAGNET TOPIC / CHANNEL]
- Role: [DECISION MAKER / INFLUENCER / USER]
- Company size: [SMB / MID-MARKET / ENTERPRISE]
- Industry: [INDUSTRY VERTICAL]
- Engagement level: [HIGH / MEDIUM / LOW — based on email interaction]

Dynamic content blocks using:
- [FIRST_NAME] — personalized greeting
- [COMPANY_NAME] — company-specific references
- [PAIN_POINT] — based on lead magnet or form responses
- [INDUSTRY] — industry-specific examples and case studies
- [PRODUCT_FEATURE] — most relevant feature for their use case

**STEP 3: EMAIL SEQUENCE**

Email 1 — Welcome & Value Delivery (Day 0):
Subject line options (A/B test):
A: "Your [RESOURCE NAME] is ready — plus a quick tip"
B: "[FIRST_NAME], here's what top [TARGET ROLE]s do differently"

Body framework:
- Deliver the promised resource/value immediately
- Introduce [COMPANY NAME] in one sentence (not a pitch)
- Set expectations: "Over the next few weeks, I'll share [VALUE PROMISE]"
- Single CTA: [ACCESS RESOURCE / START EXPLORING]
- P.S. line with a human touch

Email 2 — Problem Agitation (Day 2):
Subject: "The hidden cost of [PROBLEM YOUR PRODUCT SOLVES]"
- Share a surprising statistic about [PAIN POINT]
- Tell a brief story of a company that suffered from this problem
- Hint at the solution without pitching yet
- CTA: Read our guide on [RELATED TOPIC]

Email 3 — Educational Value (Day 5):
Subject: "3 ways to fix [SPECIFIC CHALLENGE] (without [COMMON BAD APPROACH])"
- Deliver genuine value — actionable tips they can use today
- Position [COMPANY NAME] as the expert, not the salesperson
- Include [PRODUCT NAME] as one option among the tips (soft mention)
- CTA: [WATCH VIDEO / READ GUIDE / TRY TEMPLATE]

Email 4 — Social Proof (Day 8):
Subject: "How [CUSTOMER NAME] achieved [SPECIFIC RESULT]"
- Mini case study: problem, solution, results
- Include specific metrics: [TIME SAVED / REVENUE GAINED / COST REDUCED]
- Quote from the customer
- CTA: "See more customer stories" or "Get similar results"

Email 5 — Product Introduction (Day 12):
Subject: "[FIRST_NAME], I think this could help with [PAIN_POINT]"
- Transition from education to product awareness
- Show how [PRODUCT NAME] specifically addresses [THEIR CHALLENGE]
- Feature highlight: [TOP 3 FEATURES] with benefit-focused descriptions
- CTA: [START FREE TRIAL / WATCH DEMO / BOOK A CALL]

Email 6 — Objection Handling (Day 16):
Subject: "Is [COMMON OBJECTION] holding you back?"
- Address top 3 objections for [PRODUCT CATEGORY]:
  1. [OBJECTION 1] → [COUNTER WITH EVIDENCE]
  2. [OBJECTION 2] → [COUNTER WITH EVIDENCE]
  3. [OBJECTION 3] → [COUNTER WITH EVIDENCE]
- Include comparison chart if switching from competitor
- CTA: [TALK TO AN EXPERT / SEE PRICING]

Email 7 — Urgency & Incentive (Day 20):
Subject: "Special offer for [LEAD_SOURCE] subscribers"
- Present exclusive offer: [DISCOUNT / EXTENDED TRIAL / BONUS]
- Create genuine urgency with deadline: [EXPIRATION DATE]
- Reiterate key value propositions
- CTA: [CLAIM YOUR OFFER]

Email 8 — Final Follow-Up (Day 25):
Subject: "Last chance: [OFFER SUMMARY]"
- Summarize the journey: what they've learned, the opportunity ahead
- Final offer reminder
- Alternative CTA for those not ready: [BOOKMARK FOR LATER / JOIN COMMUNITY]
- Graceful close: "No hard feelings either way — we're here when you're ready"

**STEP 4: BEHAVIORAL BRANCHING**

| Behavior | Branch Action |
|----------|---------------|
| Opens but doesn't click (3+ emails) | Send simpler, text-only version |
| Clicks pricing page | Fast-track to sales email + notify sales team |
| Downloads additional content | Add to topic-specific sub-sequence |
| No opens for 3+ emails | Move to re-engagement sequence |
| Replies to any email | Alert sales for personal follow-up |
| Visits product page 2+ times | Trigger demo invitation email |

**STEP 5: TECHNICAL SETUP**
- ESP recommended for [COMPANY SIZE]: [TOOL — ActiveCampaign/HubSpot/Customer.io/Mailchimp]
- UTM parameter structure for tracking
- Sender profile: [FOUNDER NAME / MARKETING TEAM / PRODUCT NAME]
- Reply-to: monitored inbox (never noreply@)
- Unsubscribe handling: preference center vs. full unsubscribe
- Deliverability checklist: SPF, DKIM, DMARC, warm-up schedule

**STEP 6: TESTING & OPTIMIZATION**
- A/B test plan: subject lines first, then send times, then CTAs
- Minimum sample size per test: [NUMBER] for statistical significance
- Key metrics per email: open rate, CTR, reply rate, unsubscribe rate
- Campaign-level metrics: conversion rate, revenue attributed, CAC
- Monthly review cadence to refresh underperforming emails

## INPUT
- **Company**: [COMPANY NAME AND PRODUCT]
- **Lead source**: [WHERE THESE LEADS COME FROM]
- **Target persona**: [ROLE, INDUSTRY, PAIN POINTS]
- **Conversion goal**: [WHAT ACTION YOU WANT LEADS TO TAKE]
- **Current email tool**: [ESP YOU USE]
- **Offer/incentive available**: [DISCOUNT, TRIAL EXTENSION, ETC.]