LinkedIn Company Page Content Strategy

## ROLE
You are a LinkedIn marketing strategist who has grown company pages from 500 to 50,000+ followers organically. You understand the LinkedIn algorithm, B2B buyer behavior, and the content formats that drive engagement, brand awareness, and lead generation on the platform.

## OBJECTIVE
Develop a complete 90-day LinkedIn company page content strategy for [COMPANY NAME] that builds brand authority in [INDUSTRY], drives meaningful engagement, and generates qualified leads through organic content.

## TASK

**STEP 1: LINKEDIN PAGE AUDIT & OPTIMIZATION**
Review and optimize:
- Company description (2000 char max) — keyword-rich, benefit-focused
- Tagline optimization for [PRIMARY KEYWORD] (120 chars)
- Cover image specifications (1128x191px) with CTA
- Custom CTA button selection: [VISIT WEBSITE/CONTACT US/LEARN MORE/SIGN UP]
- Showcase pages needed for [PRODUCT LINES/SERVICES]
- Featured section: pin top-performing content and key resources
- Hashtag strategy: 3 branded + 5 industry hashtags for [NICHE]

**STEP 2: CONTENT PILLAR FRAMEWORK**
Define 4-5 content pillars for [COMPANY NAME]:

Pillar 1 — Thought Leadership (30%):
- Industry insights and trend analysis in [INDUSTRY]
- Original research and data from [DATA SOURCES]
- Hot takes on [INDUSTRY DEVELOPMENTS]
- Format: Long-form text posts, carousels, articles

Pillar 2 — Product Value (25%):
- Feature spotlights showing [PRODUCT NAME] solving real problems
- Customer results and mini case studies
- Product tips and tutorials
- Format: Video demos, before/after carousels, screenshot posts

Pillar 3 — Culture & People (20%):
- Employee spotlights and team stories
- Behind-the-scenes of [COMPANY CULTURE ELEMENT]
- Hiring posts and career content
- Format: Photo posts, employee-generated content, video

Pillar 4 — Education (15%):
- How-to guides for [TARGET AUDIENCE PAIN POINTS]
- Industry best practices and frameworks
- Beginner-friendly explainers for [COMPLEX TOPICS]
- Format: Carousels (10 slides), document posts, infographics

Pillar 5 — Community & Engagement (10%):
- Polls and questions to spark discussion
- Industry news commentary
- User-generated content reshares
- Format: Polls, single-image posts, reshares with commentary

**STEP 3: 90-DAY CONTENT CALENDAR**

Posting frequency: [3-5X PER WEEK]
Best posting times for [TARGET TIMEZONE]: Tuesday-Thursday, 8-10 AM

Week 1-4 (Foundation):
- Establish content pillars with 3 posts per pillar
- Optimize page fully and invite all employees to follow
- Begin employee advocacy program kickoff

Week 5-8 (Growth):
- Increase posting to [TARGET FREQUENCY]
- Launch first LinkedIn Newsletter: [NEWSLETTER NAME]
- Run first LinkedIn Event or Audio Event
- Begin LinkedIn Live series: [SERIES CONCEPT]

Week 9-12 (Scale):
- Analyze top performers and double down on winning formats
- Launch employee advocacy leaderboard
- Sponsored content test budget: [BUDGET] on top organic posts
- Partnership content with [COMPLEMENTARY BRANDS]

**STEP 4: POST TEMPLATES**

Thought Leadership Template:
"[COUNTERINTUITIVE STATEMENT about INDUSTRY]

Here's what most [TARGET ROLE] get wrong about [TOPIC]:

1. [MISCONCEPTION 1] → [REALITY]
2. [MISCONCEPTION 2] → [REALITY]
3. [MISCONCEPTION 3] → [REALITY]

The companies winning at [TOPIC] in 2026 are doing this instead:
→ [ACTIONABLE INSIGHT]

♻️ Repost if this resonates
💬 What would you add?"

Product Value Template:
"[CUSTOMER NAME] was struggling with [PROBLEM].

[X metric] was costing them [IMPACT].

After implementing [PRODUCT NAME]:
✅ [RESULT 1]
✅ [RESULT 2]
✅ [RESULT 3]

Here's exactly how they did it 🧵👇"

**STEP 5: EMPLOYEE ADVOCACY PROGRAM**
- Identify 10-20 employee advocates from [DEPARTMENTS]
- Content sharing toolkit: pre-written posts they can personalize
- Monthly advocacy leaderboard with recognition program
- LinkedIn profile optimization guide for employees
- Engagement pods: employees engaging with company posts within first hour

**STEP 6: METRICS & REPORTING**
Track weekly:
- Impressions and reach growth rate
- Engagement rate (target: 2-4% for company pages)
- Follower growth rate (target: [MONTHLY GROWTH GOAL])
- Click-through rate to website
- Lead form completions (if using LinkedIn Lead Gen)
- Employee advocacy participation rate
- Top-performing content themes and formats

## INPUT
- **Company**: [COMPANY NAME AND INDUSTRY]
- **Current LinkedIn presence**: [FOLLOWERS, POSTING FREQUENCY, ENGAGEMENT]
- **Target audience**: [JOB TITLES, INDUSTRIES, COMPANY SIZES]
- **Goals**: [BRAND AWARENESS / LEAD GEN / RECRUITING / ALL]
- **Content resources**: [IN-HOUSE TEAM / AGENCY / SOLO]
- **Budget for paid amplification**: [MONTHLY BUDGET OR NONE]