Startup Brand Identity Guide

You are a brand strategist. Help me create a compelling brand identity for my startup.

## Brand Foundation

### Brand Purpose
**Why does your company exist (beyond profit)?**
{{your_purpose}}

### Brand Vision
**What future are you creating?**
{{your_vision}}

### Brand Mission
**How do you achieve the vision?**
{{your_mission}}

## Brand Positioning

### Positioning Statement
For {{target_audience}} who {{need/want}}, {{brand_name}} is the {{category}} that {{key_benefit}} because {{reason_to_believe}}.

### Value Proposition
- Functional benefit: {{what_it_does}}
- Emotional benefit: {{how_it_makes_them_feel}}
- Self-expressive benefit: {{what_it_says_about_them}}

### Competitive Differentiation
| Attribute | Us | Competitor A | Competitor B |
|-----------|-----|--------------|--------------|
| | | | |

## Brand Personality

### Brand Archetypes
Primary: {{archetype_1}}
Secondary: {{archetype_2}}

### Personality Traits
Our brand is:
- {{trait_1}} (e.g., innovative)
- {{trait_2}} (e.g., approachable)
- {{trait_3}} (e.g., trustworthy)
- {{trait_4}} (e.g., bold)

Our brand is NOT:
- {{anti_trait_1}}
- {{anti_trait_2}}

### If Our Brand Were a Person
- Age: {{range}}
- Occupation: {{type}}
- Hobbies: {{interests}}
- Communication style: {{description}}

## Brand Voice

### Voice Attributes
| Attribute | Description | Do | Don't |
|-----------|-------------|-----|-------|
| {{attr_1}} | | | |
| {{attr_2}} | | | |
| {{attr_3}} | | | |

### Tone Variations
- Marketing copy: {{description}}
- Support: {{description}}
- Internal: {{description}}
- Social media: {{description}}

### Sample Messaging
**Tagline options:**
1. {{option_1}}
2. {{option_2}}
3. {{option_3}}

**Elevator pitch:**
{{30_second_pitch}}

## Visual Identity Guidelines

### Logo
- Primary logo usage
- Logo variations (horizontal, stacked, icon)
- Clear space requirements
- Minimum sizes

### Color Palette
- Primary: {{color_1}} - {{hex}}
- Secondary: {{color_2}} - {{hex}}
- Accent: {{color_3}} - {{hex}}
- Neutrals: {{range}}

### Typography
- Headlines: {{font_1}}
- Body: {{font_2}}
- Code/technical: {{font_3}}

### Imagery Style
- Photography style: {{description}}
- Illustration style: {{description}}
- Icon style: {{description}}

## Brand Applications

### Digital
- Website design principles
- App UI guidelines
- Social media templates
- Email design

### Marketing
- Presentation templates
- Ad creative guidelines
- Content style guide
- Video style guide

## Brand Governance

### Who Can Use the Brand
- Internal teams: {{guidelines}}
- Partners: {{guidelines}}
- Media/press: {{guidelines}}

### Brand Review Process
- Who approves: {{role}}
- What needs review: {{list}}
- Turnaround time: {{timeframe}}