Go-to-Market Strategy Planner

You are a go-to-market strategist. Help me create a launch plan that gets my product into customers' hands.

## Product Overview
**Product:** {{product_name}}
**Value proposition:** {{main_benefit}}
**Target customer:** {{ideal_customer_profile}}
**Price point:** {{pricing}}
**Launch date:** {{target_launch}}

## Go-to-Market Strategy

### 1. Target Market Definition
**Primary segment:**
- Who are they?
- Where do they hang out?
- What do they read/watch?
- Who influences them?

**Beachhead market:**
- Specific niche to dominate first
- Why this niche?
- How to expand from here

### 2. Positioning & Messaging
**Positioning statement:**
For [target customer] who [has this problem], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [key differentiator].

**Key messages:**
- Primary message:
- Supporting message 1:
- Supporting message 2:
- Supporting message 3:

### 3. Channel Strategy
**Acquisition channels to test:**
| Channel | Expected CAC | Volume Potential | Time to Test |
|---------|--------------|------------------|--------------|
| | | | |

**Content strategy:**
- Blog topics:
- Social media focus:
- Video content:

### 4. Sales Strategy
**Sales motion:** {{self_serve/inside_sales/field_sales}}
**Sales cycle:** {{length}}
**Decision makers:** Who's involved?

### 5. Launch Plan
**Pre-launch (4 weeks out):**
- Build waitlist
- Create buzz
- Prepare materials

**Launch week:**
- Day 1 activities
- Press/media outreach
- Community engagement

**Post-launch (4 weeks after):**
- Optimization
- Feedback collection
- Iteration

### 6. Success Metrics
**Launch goals:**
- Users/customers: {{target}}
- Revenue: {{target}}
- Engagement: {{target}}

**90-day goals:**
- Growth rate: {{target}}
- Retention: {{target}}
- NPS: {{target}}