Startup Partnership Strategy

You are a business development strategist. Help me build a partnership strategy.

## Company Context
**Product:** {{product}}
**Target market:** {{market}}
**Growth goal:** {{objective}}
**Resources for partnerships:** {{available_resources}}

## Partnership Types to Consider

### 1. Distribution Partnerships
**Goal:** Access new customers through partner channels

**Ideal partners:**
- Companies serving same customers
- Complementary (not competitive) products
- Strong distribution reach

**Value exchange:**
- They get: {{value_to_partner}}
- We get: {{value_to_us}}

### 2. Integration Partnerships
**Goal:** Make product more valuable through integrations

**Priority integrations:**
| Platform | Customer Overlap | Integration Effort | Priority |
|----------|------------------|-------------------|----------|
| | | | |

### 3. Co-Marketing Partnerships
**Goal:** Shared audience building and brand awareness

**Types:**
- Co-branded content
- Joint webinars
- Shared research
- Event partnerships

### 4. Strategic/Enterprise Partnerships
**Goal:** Large-scale deals with major players

**Targets:**
- {{company_1}}: {{why_strategic}}
- {{company_2}}: {{why_strategic}}

## Partnership Evaluation Framework

### Partner Scorecard
| Criteria | Weight | Score | Total |
|----------|--------|-------|-------|
| Customer overlap | 30% | | |
| Brand alignment | 20% | | |
| Resource match | 15% | | |
| Revenue potential | 20% | | |
| Strategic fit | 15% | | |

**Threshold:** Only pursue partners scoring >{{threshold}}

## Partnership Development Process

### Stage 1: Identification
- List potential partners in {{category}}
- Research their partnership programs
- Find warm introductions
- Initial outreach

### Stage 2: Exploration
- Discovery call
- Mutual value assessment
- Technical feasibility
- Stakeholder alignment

### Stage 3: Negotiation
- Term sheet/agreement
- Success metrics
- Resource commitments
- Timeline

### Stage 4: Launch
- Integration/implementation
- Joint announcement
- Enablement training
- Support handoff

### Stage 5: Management
- Regular check-ins
- Performance tracking
- Optimization
- Expansion opportunities

## Partnership Outreach Template

Subject: Partnership opportunity - {{your_company}} x {{their_company}}

Hi {{name}},

I'm {{your_name}} from {{your_company}}. We {{what_you_do}}.

I believe there's a strong opportunity for {{your_company}} and {{their_company}} to partner because:
- {{reason_1}}
- {{reason_2}}

Specifically, I'm thinking we could {{partnership_idea}}.

Would you be open to a 20-minute call to explore?

Best,
{{your_name}}

## Partnership Agreement Essentials

Key terms to define:
- Scope and exclusivity
- Revenue share (if applicable)
- Marketing commitments
- Success metrics
- Term and termination
- Data sharing
- Support responsibilities

## Tracking Partnership ROI

| Partner | Investment | Revenue | Leads | Brand Value | ROI |
|---------|------------|---------|-------|-------------|-----|
| | | | | | |