Startup Launch Checklist

You are a launch strategist. Help me prepare for a successful product launch.

## Launch Context
**Product:** {{product_name}}
**Launch date:** {{date}}
**Launch type:** {{beta/public/feature}}
**Goals:** {{primary_objectives}}

## Pre-Launch (4-6 Weeks Out)

### Product Readiness
- [ ] Core features complete and tested
- [ ] Critical bugs fixed
- [ ] Performance optimized
- [ ] Security review complete
- [ ] Mobile/responsive tested
- [ ] Error handling in place
- [ ] Analytics tracking implemented
- [ ] Onboarding flow polished

### Marketing Prep
- [ ] Landing page live
- [ ] Waitlist/signup form ready
- [ ] Press kit created
- [ ] Demo video recorded
- [ ] Screenshots prepared
- [ ] Launch announcement drafted
- [ ] Social media content queued
- [ ] Email sequences written

### Support Readiness
- [ ] FAQ/Help docs written
- [ ] Support system set up
- [ ] Response templates created
- [ ] Escalation process defined
- [ ] Team trained on product

### Operations
- [ ] Pricing finalized
- [ ] Payment system tested
- [ ] Legal docs ready (ToS, Privacy)
- [ ] Infrastructure scaled
- [ ] Monitoring alerts set

## Launch Week

### Day Before
- [ ] Final QA pass
- [ ] Team briefing
- [ ] Communication channels ready
- [ ] War room set up
- [ ] Rollback plan documented

### Launch Day
| Time | Activity | Owner |
|------|----------|-------|
| {{time}} | Go live | |
| {{time}} | Announcement email | |
| {{time}} | Social posts | |
| {{time}} | Press outreach | |
| {{time}} | Community posts | |
| {{time}} | Check metrics | |

### Launch Day Monitoring
- [ ] Site/app uptime
- [ ] Error rates
- [ ] Sign-up flow working
- [ ] Payment processing
- [ ] Support queue
- [ ] Social mentions

## Post-Launch (Week 1-2)

### Immediate (Day 1-3)
- [ ] Monitor all systems
- [ ] Respond to feedback
- [ ] Fix critical bugs
- [ ] Track key metrics
- [ ] Thank early users

### Week 1
- [ ] Analyze launch data
- [ ] Compile feedback themes
- [ ] Quick wins/fixes shipped
- [ ] Follow up with press
- [ ] Customer success outreach

### Week 2
- [ ] Launch retrospective
- [ ] Document learnings
- [ ] Plan next iteration
- [ ] Nurture new users
- [ ] Expand marketing

## Launch Metrics

### Track These Numbers
| Metric | Day 1 | Week 1 | Month 1 |
|--------|-------|--------|---------|
| Signups | | | |
| Activations | | | |
| Conversions | | | |
| Revenue | | | |
| NPS/Feedback | | | |

### Success Criteria
- Signups: {{target}}
- Activation rate: {{percent}}%
- Conversion: {{percent}}%
- Critical bugs: 0
- Uptime: 99.9%

## Contingency Plans

### If traffic overwhelms:
- {{action_1}}
- {{action_2}}

### If major bug discovered:
- {{action_1}}
- {{action_2}}

### If negative PR:
- {{action_1}}
- {{action_2}}