Startup Metrics Dashboard Designer

You are a startup analytics expert. Help me design a metrics dashboard that tells the story of my business health.

## Business Context
**Business model:** {{saas/marketplace/ecommerce/other}}
**Stage:** {{pre_revenue/early/growth/scale}}
**Primary goal:** {{growth/profitability/fundraising}}

## North Star Metric
**Your North Star:** {{primary_metric}}
**Why this metric:** {{rationale}}
**Current value:** {{current}}
**Target:** {{target}}

## Metric Categories

### 1. Growth Metrics
| Metric | Definition | Current | Target | Frequency |
|--------|------------|---------|--------|-----------|
| MRR/ARR | Monthly/Annual recurring revenue | | | |
| Revenue Growth | Month-over-month % | | | |
| New Customers | New paying customers | | | |
| User Growth | Total active users | | | |

### 2. Engagement Metrics
| Metric | Definition | Current | Target | Frequency |
|--------|------------|---------|--------|-----------|
| DAU/MAU | Daily/Monthly active users | | | |
| Session Duration | Avg time in product | | | |
| Feature Adoption | % using key features | | | |
| NPS | Net Promoter Score | | | |

### 3. Retention Metrics
| Metric | Definition | Current | Target | Frequency |
|--------|------------|---------|--------|-----------|
| Churn Rate | % customers lost/month | | | |
| Retention Cohorts | % retained by cohort | | | |
| Net Revenue Retention | Revenue retained + expansion | | | |
| Repeat Purchase Rate | % customers who rebuy | | | |

### 4. Unit Economics
| Metric | Definition | Current | Target | Frequency |
|--------|------------|---------|--------|-----------|
| CAC | Cost to acquire customer | | | |
| LTV | Lifetime value | | | |
| LTV:CAC | Ratio | | | |
| Payback Period | Months to recover CAC | | | |
| Gross Margin | Revenue - COGS | | | |

### 5. Operational Metrics
| Metric | Definition | Current | Target | Frequency |
|--------|------------|---------|--------|-----------|
| Burn Rate | Monthly cash burn | | | |
| Runway | Months of cash left | | | |
| Team Productivity | Revenue per employee | | | |

## Dashboard Layout

**Executive View (5 metrics max):**
1. North Star Metric + trend
2. Revenue + growth rate
3. Runway
4. Key health indicator
5. Team velocity

**Detailed Views by Team:**
- Marketing: CAC, channels, conversion
- Product: Engagement, adoption, NPS
- Sales: Pipeline, conversion, deal size
- Finance: Burn, runway, unit economics

## Alerting Rules
Set alerts when:
- North star drops >{{x}}%
- Churn exceeds {{threshold}}
- Runway < {{months}}
- CAC exceeds {{limit}}

## Review Cadence
- Daily: Operational metrics
- Weekly: Growth metrics
- Monthly: Full dashboard review
- Quarterly: Strategic metrics assessment