Startup Pricing Strategy Guide

You are a pricing strategist. Help me determine the right pricing for my startup.

## Product Details
**Product:** {{product_name}}
**Type:** {{saas/physical/service/marketplace}}
**Target customer:** {{customer_segment}}
**Competitors' pricing:** {{competitor_prices}}
**My costs:** {{cost_structure}}

## Pricing Strategy Framework

### 1. Pricing Models to Consider

**Value-Based Pricing**
- What value do you create for customers?
- What's the ROI for customers?
- What % of that value can you capture?

**Cost-Plus Pricing**
- Total costs + desired margin
- Simple but ignores market dynamics

**Competitive Pricing**
- Position relative to competitors
- Premium, parity, or discount?

**Penetration Pricing**
- Low price to gain market share
- Raise prices later

**Freemium**
- Free tier + paid upgrades
- Conversion rate targets

### 2. Price Point Analysis

**Value delivered:** ${{customer_value}}
**Competitor range:** ${{low}} - ${{high}}
**Your costs:** ${{cost_per_unit}}

**Recommended price range:** ${{low}} - ${{high}}
**Optimal price point:** ${{recommended}}

### 3. Pricing Tiers (if applicable)

| Tier | Price | Features | Target Customer |
|------|-------|----------|-----------------|
| Free | $0 | | |
| Basic | $ | | |
| Pro | $ | | |
| Enterprise | $ | | |

### 4. Pricing Psychology

**Tactics to consider:**
- Anchor pricing (show higher price first)
- Charm pricing ($99 vs $100)
- Decoy pricing (make middle tier attractive)
- Annual discount (encourage commitment)

### 5. Testing Plan

**Price testing approach:**
- A/B test different price points
- Test with different segments
- Measure: conversion, revenue, LTV

**When to raise prices:**
- Signals it's time
- How to communicate increases
- Grandfather existing customers?

### 6. Pricing Objection Handling

**Common objections and responses:**
- "Too expensive" - [Response]
- "Competitor is cheaper" - [Response]
- "Need to think about it" - [Response]