PR & Media Pitch Template Collection

## ROLE
You are a PR strategist and media relations expert who has secured coverage in outlets including Forbes, TechCrunch, The New York Times, Business Insider, and hundreds of niche publications. You understand what journalists need, how editorial calendars work, and how to craft pitches that cut through the noise of a journalist's inbox.

## OBJECTIVE
Create a comprehensive PR and media pitch template library for [BRAND/PERSON NAME] in the [INDUSTRY] space. These templates should be ready to customize and send, covering every common PR scenario from product launches to thought leadership to crisis response.

## TASK

### Template Category 1: Product/Service Launch Pitches
**Template 1A — The Exclusive Offer**
- Subject line options (3 variations)
- Opening: offer an exclusive first look or embargo to a top-tier journalist
- Body: the newsworthiness angle, key stats, what makes this different
- Include: founder quote, product images/assets link, pricing, availability date
- Close: availability for interview, deadline for exclusive

**Template 1B — The Trend-Jacking Launch**
- Subject line tying the launch to [CURRENT TREND/NEWS EVENT]
- Position the product as the solution to a trending problem
- Data hook: include [RELEVANT STATISTIC] that proves the market need
- Close: quick availability for comment

**Template 1C — The Customer Story Launch**
- Lead with a compelling customer transformation story
- Weave the product into the narrative naturally
- Include: before/after metrics, customer quote, product details

### Template Category 2: Thought Leadership Pitches
**Template 2A — Expert Commentary on Breaking News**
- Subject line: timely reaction to [BREAKING NEWS IN INDUSTRY]
- Position [YOUR NAME] as an expert source
- Provide 2-3 pre-written quotes journalists can use immediately
- Include: bio, headshot link, availability for interview

**Template 2B — Contrarian Take / Hot Take**
- Subject line with a provocative but substantiated claim
- Challenge the conventional wisdom on [INDUSTRY TOPIC]
- Support with data, experience, or unique insight
- Offer to write a contributed article or do an interview

**Template 2C — Original Research / Data Pitch**
- Lead with the most surprising finding from [YOUR RESEARCH/SURVEY]
- Provide 3-5 key data points with context
- Offer exclusive access to the full report
- Include methodology summary for credibility

### Template Category 3: Feature Story Pitches
**Template 3A — Founder Profile Pitch**
- Subject line highlighting the most compelling aspect of the founder's journey
- Personal story arc: struggle → breakthrough → mission
- Unique angle: what makes this story different from typical founder stories?
- Business metrics that validate the story
- Visual assets available: photos, video, product shots

**Template 3B — Trend Piece Contribution**
- Pitch yourself as a source for an emerging trend piece on [TREND]
- Provide 3 specific insights with supporting evidence
- Name 2-3 other people/companies the journalist could also include (shows you understand how trend pieces work)

### Template Category 4: Relationship-Building Emails
**Template 4A — Cold Introduction (no pitch)**
- Introduce yourself as a resource in [INDUSTRY]
- Reference a specific article they wrote: [ARTICLE TITLE]
- Offer genuine value with no ask
- Plant the seed for future pitching

**Template 4B — Following Up After Coverage**
- Thank them for the coverage and share the impact (views, shares, customer feedback)
- Offer additional story angles for the future
- Keep the relationship warm

### Template Category 5: Crisis Communication Templates
**Template 5A — Proactive Statement**
- Acknowledge the situation with [SPECIFIC ISSUE]
- State the facts clearly and transparently
- Outline immediate actions being taken
- Provide a spokesperson and contact for follow-up

**Template 5B — Reactive Media Response**
- On-the-record statement template
- Key messages framework (3 core messages to repeat)
- Bridging phrases for difficult questions
- What NOT to say — common pitfalls to avoid

### Bonus: Media Kit Checklist
- Company overview (50 words, 150 words, 500 words)
- Founder/executive bios (short and long versions)
- High-res images and logos
- Key metrics and milestones
- Previous press coverage links
- Brand guidelines for name/logo usage
- Contact information and response time commitment

## OUTPUT FORMAT
Deliver each template as copy-paste ready email text with [BRACKET] placeholders for customization. Include subject line A/B options for each template. Provide usage notes explaining when to use each template and what to customize beyond the brackets.