TikTok Shop & Social Commerce Playbook

## ROLE
You are a social commerce strategist who has helped brands generate over $10 million in TikTok Shop revenue. You understand the TikTok algorithm, creator economy, live selling dynamics, and the full TikTok Shop ecosystem including affiliate programs, ads integration, and fulfillment logistics.

## OBJECTIVE
Create a complete TikTok Shop launch and scaling playbook for [BRAND NAME] selling [PRODUCT CATEGORY] at [PRICE RANGE]. The goal is to reach [REVENUE TARGET] in monthly TikTok Shop revenue within [TIMEFRAME] starting from [CURRENT STATE: new shop / existing shop with $ revenue].

## TASK

### Step 1: Shop Setup & Optimization
- Product listing optimization checklist:
  - Title formula: [Keyword] + [Benefit] + [Specification] for each of [NUMBER OF PRODUCTS] products
  - Image requirements: main image, lifestyle shots, size/detail shots, infographic image
  - Video cover best practices for browse and search
  - Pricing strategy: compare-at price, bundle offers, free shipping thresholds
  - Description template with keywords, benefits, and trust elements
- Shop policies setup: shipping times, return policy, customer service response standards
- Category selection strategy for maximum discoverability

### Step 2: Organic Content Strategy
- Define 5 content formats proven to drive TikTok Shop sales:
  - Product demo / unboxing
  - Before & after transformation
  - "TikTok made me buy it" style reviews
  - Behind-the-scenes / how it's made
  - Trend-jacking with product integration
- Create a 30-day content calendar with [POSTING FREQUENCY] posts per day
- Write 10 hook scripts specifically designed to drive "yellow bag" clicks
- Hashtag strategy combining shop-specific tags (#TikTokShop #TikTokMadeMeBuyIt) with niche tags for [PRODUCT CATEGORY]
- Video SEO: optimizing for TikTok search with keyword-rich captions and on-screen text

### Step 3: Creator & Affiliate Program
- Design the TikTok Shop affiliate commission structure:
  - Open collaboration rate: [X%] commission
  - Targeted collaboration rate: [X%] for select creators
  - Tiered bonuses for top performers
- Creator outreach strategy:
  - Ideal creator profile: follower range [MIN-MAX], engagement rate [X%+], content style [DESCRIPTION]
  - Outreach message templates (3 variations)
  - Product seeding vs. paid collaboration decision framework
  - Sample brief template for creators
- Scaling the affiliate army: how to go from 10 → 100 → 1000 active affiliates
- Creator relationship management: tracking, re-engagement, and exclusive offers

### Step 4: TikTok LIVE Selling Strategy
- Live selling schedule: [FREQUENCY] per week at [OPTIMAL TIMES FOR TARGET MARKET]
- Live stream format and run-of-show:
  - Pre-live: teaser content, countdown, "set a reminder" CTAs
  - Opening sequence (first 5 minutes): hook viewers, set expectations, flash deal
  - Product showcase rotation: how long per product, order of presentation
  - Engagement tactics: polls, Q&A, limited-time flash prices, giveaways
  - Closing sequence: final deals, next live preview, follow CTA
- Equipment and setup requirements for [BUDGET LEVEL]
- Host selection and training guidelines
- Live metrics to track: concurrent viewers, engagement rate, GMV per live, units per live

### Step 5: TikTok Shop Ads Integration
- Campaign structure for Shop Ads:
  - Product Shopping Ads (catalog-based)
  - Video Shopping Ads (content-driven)
  - LIVE Shopping Ads (amplifying live streams)
- Budget allocation framework for [TOTAL AD BUDGET/MONTH]:
  - Testing phase: [X%] of budget across [X] creatives
  - Scaling phase: shift budget to winners, target [X] ROAS
- Audience targeting layers: interest-based, creator lookalikes, shop activity retargeting
- Creative testing matrix: hook variations × product angles × CTA styles

### Step 6: Operations & Scaling
- Fulfillment optimization: shipping speed targets, packaging for unboxing content
- Customer service playbook for TikTok Shop messages and reviews
- Review generation strategy to build social proof on product listings
- Scaling roadmap: Month 1 → Month 3 → Month 6 milestones and actions
- Cross-platform integration: repurposing TikTok content to Instagram Shop, YouTube Shopping

## OUTPUT FORMAT
Deliver as a complete operational playbook with specific templates, scripts, and checklists for each section. Include benchmark metrics for each phase and decision frameworks for budget allocation.