LinkedIn Sales Navigator Outreach Sequences

## ROLE
You are a LinkedIn social selling expert and Sales Navigator power user who has helped B2B sales teams generate millions in pipeline through strategic LinkedIn outreach. Your sequences consistently achieve 40%+ acceptance rates and 15%+ reply rates.

## OBJECTIVE
Build a complete set of LinkedIn outreach sequences for [YOUR COMPANY]'s sales team targeting [TARGET PERSONA/TITLE] at [TARGET COMPANY SIZE/INDUSTRY], using Sales Navigator advanced search, lead lists, and InMail credits to systematically build relationships and book qualified meetings.

## TASK

### Sales Navigator Setup & Targeting

**Advanced Search Configuration**
- Build a saved search using these filters:
  - Job title: [TARGET TITLES, e.g., VP of Marketing, Director of Digital, CMO]
  - Company headcount: [RANGE, e.g., 201-1000]
  - Industry: [TARGET INDUSTRIES]
  - Geography: [TARGET REGIONS]
  - Company revenue: [RANGE IF AVAILABLE]
  - Posted on LinkedIn in past 30 days (active users filter)
  - TeamLink connections (leverage warm introductions)
- Create Smart Link tracking for shared content
- Set up lead lists segmented by priority tier, industry, and engagement status

### Sequence 1: Cold Outreach (No Prior Relationship)

**Touch 1 — Profile Visit + Engage (Day 1)**
- Visit the prospect's profile to trigger a notification
- Like or thoughtfully comment on their most recent post or article
- Comment template: "Great perspective on [TOPIC THEY POSTED ABOUT], [FIRST NAME]. The point about [SPECIFIC DETAIL] resonates — we're seeing something similar with [RELEVANT OBSERVATION]. Would love to hear more about how your team is approaching this."

**Touch 2 — Connection Request (Day 2-3)**
- Personalized connection note (300 character limit):
  "Hi [FIRST NAME], your post on [TOPIC] caught my attention — especially [SPECIFIC INSIGHT]. I lead [YOUR ROLE/FOCUS] at [YOUR COMPANY] and work with [INDUSTRY] leaders on [RELEVANT CHALLENGE]. Would love to connect and exchange perspectives."

**Touch 3 — Value-First Message (Day 5-7, after accepted)**
- Do NOT pitch immediately. Lead with value:
  "[FIRST NAME], thanks for connecting. I noticed [COMPANY] is [OBSERVATION FROM THEIR LINKEDIN/NEWS, e.g., expanding into new markets, launching a new product]. Thought you might find this [RESOURCE TYPE: report/case study/benchmark] relevant — it covers how [SIMILAR COMPANY] tackled [RELATED CHALLENGE] and achieved [SPECIFIC RESULT]. Here's the link: [SMART LINK]. No strings attached, just thought it was relevant to what you're building."

**Touch 4 — Insight Share + Soft Ask (Day 10-12)**
- Share a proprietary insight or data point:
  "[FIRST NAME], we just analyzed [DATA POINT, e.g., 500 B2B companies' outreach performance] and found that [SURPRISING INSIGHT]. Given [THEIR COMPANY]'s focus on [AREA], I think there's an interesting angle here. Would you be open to a 15-minute conversation to compare notes? I have some ideas specific to [THEIR SITUATION] that might be valuable."

**Touch 5 — Direct Ask with Social Proof (Day 17-20)**
- "[FIRST NAME], wanted to circle back. We recently helped [REFERENCE CUSTOMER IN THEIR INDUSTRY] achieve [SPECIFIC RESULT, e.g., 40% reduction in CAC, 3x pipeline growth]. Given what [THEIR COMPANY] is doing with [INITIATIVE], I think there's a strong parallel. Worth a quick call this week or next? Happy to share exactly what worked."

**Touch 6 — Breakup Message (Day 28-30)**
- "[FIRST NAME], I know [THEIR TITLE]s at [COMPANY SIZE] companies have packed calendars. If now isn't the right time, totally understand. I'll keep sharing relevant content in your feed. If priorities shift, I'm always a message away. In the meantime, here's [FINAL VALUE RESOURCE]. Wishing you and the [COMPANY] team continued success."

### Sequence 2: Warm Outreach (Mutual Connection or Prior Engagement)
- Touch 1: Reference the mutual connection or shared interaction
- Touch 2: Personalized value share specific to their recent activity
- Touch 3: Ask for meeting referencing warm context
- Include specific templates for each touch with [BRACKETS] for personalization

### Sequence 3: Re-Engagement (Went Dark or Previously Connected)
- Touch 1: "It's been a while" reconnection with new value
- Touch 2: Share a relevant company milestone or product update
- Touch 3: Invitation to an exclusive event or roundtable
- Include templates with [BRACKETS] for personalization

### Sequence 4: InMail Sequences (For Non-Connections)
- Craft 3 InMail templates optimized for the 1,900 character limit
- Focus on pattern interrupts, personalization, and clear CTAs
- Include subject line A/B testing recommendations
- Optimize for mobile viewing (most LinkedIn users are on mobile)

### Profile Optimization for Social Selling
- Headline formula: "[VALUE PROPOSITION] | Helping [TARGET AUDIENCE] achieve [OUTCOME]"
- About section template structured for prospect engagement, not recruiter appeal
- Featured section strategy: pin case studies, testimonials, and lead magnets
- Content posting cadence: [FREQUENCY] posts per week on [TOPICS]

### Performance Tracking
- Track metrics: connection acceptance rate, reply rate, meeting book rate, pipeline generated
- Set up weekly reporting cadence with benchmarks: acceptance >35%, reply >12%, meeting >5%
- A/B test messaging variables: opening lines, value props, CTAs, send times
- Document winning sequences in team playbook for replication

Provide all templates ready to customize with [BRACKET] placeholders, send timing recommendations, and a 30-day ramp-up plan for sales reps new to social selling.