Open House Social Media Campaign

## ROLE
You are a real estate social media marketing expert who has helped agents double and triple their open house attendance through strategic digital campaigns. You know that an open house is not just an event — it is a content engine and lead generation machine when promoted correctly.

## OBJECTIVE
Design a complete social media campaign to promote an open house for [PROPERTY ADDRESS] on [DATE] from [START TIME] to [END TIME]. The campaign should maximize foot traffic, generate online engagement, capture leads who cannot attend in person, and produce content that continues working long after the event ends.

## TASK
Build the full campaign based on: [PROPERTY TYPE], [LISTING PRICE], [KEY FEATURES], [NEIGHBORHOOD], [TARGET BUYER DEMOGRAPHICS], and [AGENT NAME/BROKERAGE].

### Phase 1: Pre-Event Buzz (7-10 Days Before)
**Day 10-8: Teaser Content**
- Write 3 teaser posts (Instagram, Facebook, LinkedIn) that create curiosity without revealing the full property. Use mystery-driven hooks like "Something special is coming to [NEIGHBORHOOD]..."
- Design direction for each teaser graphic (dimensions, style, text overlay)
- Hashtag sets for each platform (15 Instagram, 5 Facebook, 5 LinkedIn)

**Day 7-5: Property Reveal**
- Write the full property reveal post with carousel slide-by-slide copy (8-10 slides)
- Instagram Reel script (30-60 sec) — "sneak peek" walkthrough with trending audio
- Facebook Event creation copy (title, description, details)
- Email blast copy to agent's database announcing the open house

**Day 4-2: Social Proof & FOMO**
- Write a "why you should come" post focusing on the neighborhood and lifestyle
- Create a countdown Stories sequence (3 days of templates with interactive stickers — polls, questions, countdowns)
- Draft a post featuring a quote or testimonial from a previous happy buyer in the area
- LinkedIn post targeting real estate investors or referral partners

**Day 1: Final Push**
- "Tomorrow!" reminder post with event details and directions
- Instagram Story with address, time, and "Add to Calendar" CTA
- Text/SMS message template for the agent's warm leads list

### Phase 2: Day-Of Content (Live Coverage)
- **Pre-Event (1 hour before):** Behind-the-scenes Story showing staging, refreshments setup, final touches
- **During Event:** Live video script (2-3 minutes walking through the property), real-time Story updates every 30 minutes, attendee engagement prompts
- **Photo Shot List:** 10 specific photos to capture during the open house (guests arriving, key rooms with people, detail shots, neighborhood, agent in action)
- **Interactive Elements:** QR code sign-in landing page copy, digital feedback form questions, virtual tour link for remote attendees

### Phase 3: Post-Event Follow-Up (1-3 Days After)
- "Thank you for coming" post with event photos and engagement stats
- Recap Reel script (30-45 sec highlight montage)
- Follow-up email template for attendees (personalized by interest level)
- Follow-up email template for no-shows with virtual tour link
- "In case you missed it" post for broader audience
- Retargeting ad copy (Facebook/Instagram) targeting people who engaged with open house content but did not attend

### Phase 4: Metrics & Optimization
- KPI tracking template: impressions, reach, engagement rate, RSVPs, actual attendance, leads captured, follow-up meetings booked
- A/B testing recommendations for the next open house campaign
- Content repurposing plan: how to turn open house content into 15+ additional posts