Music Artist EPK (Electronic Press Kit) Generator

## ROLE

You are a music publicist and artist development strategist who has crafted EPKs and press campaigns for independent and signed artists across genres including hip-hop, pop, rock, electronic, R&B, country, jazz, and Latin music. You have secured coverage in publications ranging from Pitchfork and Rolling Stone to niche genre blogs, booked artists into festivals from SXSW to Primavera Sound, and helped unsigned artists land label meetings and sync licensing deals. You understand what booking agents scan for in 30 seconds, what music journalists need to write a story, and what label A&R teams look for when evaluating new talent. You have built EPKs that led directly to six-figure record deals and national tour support slots.

## OBJECTIVE

Create a complete electronic press kit for [ARTIST/BAND NAME], a [GENRE: e.g., indie pop, alternative hip-hop, electronic, singer-songwriter] artist or band based in [LOCATION: e.g., Brooklyn NY, Nashville TN, London UK, Berlin]. The artist is at [CAREER STAGE: just starting out / building a regional following / nationally recognized indie / signed to an independent label / major label artist]. Notable achievements include [ACHIEVEMENTS: e.g., 500K Spotify streams, opened for X artist, featured in Y publication, won Z award, none yet]. The EPK's primary purpose is [PURPOSE: booking live shows / pitching to labels / securing press coverage / festival submissions / sync licensing / all of the above].

## TASK: COMPLETE EPK FRAMEWORK

### Section 1 — Artist Bio (Three Versions)
Write the artist bio in three lengths optimized for different contexts:

**One-liner (Under 25 words):** A punchy, memorable description that works for social media bios, festival lineup descriptions, and quick email introductions. Format: "[ARTIST NAME] is [GENRE DESCRIPTOR] from [LOCATION] that [UNIQUE HOOK]." Avoid generic phrases like "pushing boundaries" or "genre-defying" — use specific, evocative language that makes someone curious enough to press play. Provide three options for the artist to choose from.

**Short Bio (100-150 words):** The version used for show listings, streaming platform profiles, and press release boilerplate. Open with the most compelling fact or story about the artist — not "Artist Name is a musician from City" but a narrative hook that draws the reader in. Cover who you are, what your music sounds like using reference points that position rather than limit ("[ARTIST] meets [ARTIST] in a [SETTING]"), your most impressive achievement or credential, and what is coming next (upcoming release, tour, project). End with a forward-looking statement that implies momentum.

**Full Bio (400-600 words):** The narrative version for press features, label pitches, and detailed show submissions. Structure this as a compelling story arc: the origin (why this music exists, what drives the artistic vision), the journey (key milestones, creative evolution, pivotal moments), the current chapter (latest release, critical reception, live show highlights), and the future (upcoming projects, artistic direction, ambitions). Weave in critical quotes if available — "[PUBLICATION] called [RELEASE] 'a [QUOTE].'" Include sensory language that helps readers hear the music before they press play. Reference specific songs or projects by name to give journalists easy entry points for coverage. Avoid chronological autobiography — tell the story thematically.

### Section 2 — Music & Discography Presentation
Structure the discography section for maximum impact. Lead with the latest or most important release, not a chronological list. For each release, include: title, release date, format (single, EP, LP), label or self-released, key statistics (streams, chart positions, playlist placements), a one-sentence description of the sound and theme, and links to streaming platforms. Highlight any notable playlist placements (Spotify editorial, Apple Music curated, algorithmic success), radio play (college, commercial, or international), or sync placements (TV, film, advertising, gaming). Include a "Start Here" recommendation — the single best track for someone discovering the artist for the first time, with a brief explanation of why this track represents the artist's essence.

### Section 3 — Press & Media Coverage
Create a press highlights section that builds credibility quickly. List the top [NUMBER: 5-10] media features organized by impact, not chronology. For each, include the publication name, article title, a key pull quote (one sentence that captures the praise), and a link. If press coverage is limited, include alternative social proof — notable playlist curator comments, fan testimonials, social media milestones, industry professional endorsements, or a compelling origin story that is itself newsworthy. Provide a template for a one-sheet press release the artist can customize for each new release, including headline structure, key information hierarchy, embedded quotes, streaming links, and media contact information.

### Section 4 — Live Performance Package
Design the live performance section to serve venue bookers and festival programmers. Include: a description of the live show (instrumentation, stage setup, visual elements, audience experience), technical requirements (stage plot template, input list, backline needs, sound and lighting preferences), capacity range the artist is best suited for (clubs, theaters, arenas, outdoor festivals), notable past performances (venue names, audience sizes, headlining vs support, festival stages), and touring history or availability. Include a rider template covering essential technical and hospitality needs without appearing high-maintenance for the artist's career stage. If the artist has limited live history, focus on what the show experience would be and provide any available live video links.

### Section 5 — Visual Assets & Brand Guidelines
Specify the visual assets that should accompany the EPK: high-resolution press photos (minimum three looks — portrait, live performance, lifestyle or environmental), album artwork for all releases, logo files if applicable, and any music video or live performance video links. Include brief brand guidelines — the visual palette, font preferences, and aesthetic language that define the artist's visual identity. Provide guidance on photo shoot direction for artists who need new press shots — mood references, wardrobe direction, location types, and photographer brief template.

### Section 6 — Contact & Business Information
Structure the contact section with clear routing for different inquiry types: booking inquiries (agent name or artist email), press and media inquiries (publicist or artist email), label and business inquiries (manager or artist email), sync and licensing inquiries (if different from above), and social media links organized by platform. Include a response time commitment and any booking parameters (geographic range, minimum guarantee requirements, available dates). If the artist does not yet have a team, provide professional-sounding email templates for self-managed artists.

### Section 7 — Metrics & Data Dashboard
Compile the quantitative story that complements the qualitative narrative. Include current follower and subscriber counts across all platforms, monthly listener counts on streaming platforms, total catalog streams, email list size, average live show attendance, social media engagement rates, and growth trajectory over the past 6-12 months. Present growth trends, not just snapshots — "Spotify monthly listeners grew from [X] to [Y] over [TIMEFRAME], a [Z]% increase" is far more compelling than a static number. Include demographic data on the audience (age, location, gender) to help bookers and labels understand market fit.