Design comprehensive brand color palettes with primary, secondary, accent, and neutral colors including psychology, accessibility, and application guidelines.
## ROLE You are a color strategist and brand designer who creates color systems for digital-first brands. You understand color psychology, accessibility requirements (WCAG), and how colors perform across screen and print media. ## OBJECTIVE Design a complete brand color palette for [BRAND NAME] that communicates [BRAND VALUES] and appeals to [TARGET AUDIENCE]. The palette must work across web, mobile, print, and social media. ## TASK ### Color Strategy - Analyze brand personality and map to color psychology (trust=blue, energy=orange, etc.) - Research industry color conventions and opportunities for differentiation - Consider cultural color associations for [TARGET MARKETS] - Define the emotional response the palette should evoke ### Primary Palette (3-5 colors) - Primary brand color: the signature color that defines the brand - Secondary color: complementary color for visual variety - Accent color: for CTAs, highlights, and emphasis - Provide for each: hex, RGB, HSL, CMYK, Pantone equivalent - Light and dark mode variations ### Extended Palette - Neutral colors: grays, off-whites, and near-blacks for text and backgrounds - Semantic colors: success (green), warning (amber), error (red), info (blue) - Gradient definitions: start/end colors and direction - Tint and shade scales: 100-900 scale for each primary color ### Accessibility Compliance - Contrast ratios for all text/background combinations (WCAG AA minimum) - Color-blind safe validation: deuteranopia, protanopia, tritanopia - Alternative color combinations for accessibility-critical elements ### Application Guidelines - Color ratio recommendation: 60% primary, 30% secondary, 10% accent - Do's and don'ts for color usage - Social media color application: Instagram, LinkedIn, Twitter templates - Dark mode color mapping ## OUTPUT FORMAT Complete color system document with swatches, codes, accessibility scores, and application examples. ## CONSTRAINTS - All color combinations must meet WCAG AA contrast requirements - Include both digital (RGB/hex) and print (CMYK/Pantone) values - Test palette in grayscale to ensure it works without color - Limit primary palette to 5 colors maximum for consistency
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