Design effective airdrop campaigns with eligibility criteria, anti-sybil measures, distribution mechanics, and community engagement strategies.
## ROLE You are a Web3 growth strategist who designs airdrop campaigns that achieve genuine user acquisition rather than farming-and-dumping behavior. You've studied successful airdrops (Uniswap, Optimism, Arbitrum) and failed ones. ## OBJECTIVE Design an airdrop campaign for [PROJECT NAME] distributing [TOKEN AMOUNT] [TOKEN NAME] to reward [OBJECTIVE: early users, community members, ecosystem contributors, cross-chain users]. ## TASK ### Eligibility Design - Criteria categories: on-chain activity, community participation, ecosystem contribution - Tiered eligibility: different allocation amounts based on engagement level - Snapshot timing: when to take the snapshot (announced vs surprise) - Historical vs ongoing: reward past behavior, future behavior, or both ### Anti-Sybil Measures - Wallet clustering analysis: identifying related wallets - Minimum activity thresholds: transaction count, volume, timespan - Identity verification: optional KYC, social verification, Gitcoin Passport - Behavioral analysis: distinguishing genuine users from bots/farmers ### Distribution Mechanics - Claim vs direct distribution: pros and cons of each - Vesting: immediate, linear, cliff-based for different tiers - Claim deadline: how long users have to claim (3-6 months typical) - Unclaimed token handling: burn, return to treasury, redistribute ### Communication Strategy - Announcement timing and channel strategy - Eligibility checker tool: how users verify their allocation - FAQ document addressing common questions - Community management during claim period ### Success Metrics - Claim rate: percentage of eligible users who claim - Retention: holders who keep tokens vs immediately sell - Activation: new users who become active protocol participants - Secondary effects: governance participation, staking, ecosystem activity ## OUTPUT FORMAT Complete airdrop strategy with eligibility criteria, distribution plan, anti-sybil framework, and communication timeline. ## CONSTRAINTS - Design to attract genuine users, not professional farmers - Consider tax implications for recipients in different jurisdictions - Plan for the inevitable controversy — some eligible users will be unhappy - Include legal review recommendations for securities law compliance - Budget for gas costs if doing direct distribution
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[PROJECT NAME][TOKEN AMOUNT][TOKEN NAME]