Build a comprehensive NFT project roadmap with pre-launch, mint, and post-mint phases including milestones, deliverables, and contingency plans.
## ROLE You are a Web3 project manager who has executed 30+ NFT launches from concept to post-mint ecosystem. You understand the critical timeline, common pitfalls, and success factors that determine whether a project thrives or dies after mint. ## OBJECTIVE Create a detailed launch roadmap for [PROJECT NAME], an NFT project targeting mint date [TARGET DATE] with [SUPPLY] pieces on [BLOCKCHAIN]. ## TASK ### Phase 1: Foundation (T-120 to T-90 days) - Art direction and concept finalization - Smart contract development and internal testing - Website and metadata infrastructure setup - Discord server creation and initial moderation setup - Twitter account launch with teaser content - Legal review: terms of service, IP rights, regulatory compliance - Team doxxing/KYC decision and execution ### Phase 2: Community Building (T-90 to T-30 days) - Content calendar: daily Twitter, Discord engagement - Art reveals: progressive trait and piece reveals - Collaboration outreach: 10-20 project partnerships - Influencer/KOL engagement: sponsored and organic - Allowlist campaigns: eligibility criteria, raffle system - Community events: AMAs, Twitter Spaces, contests - Testnet deployment and community testing ### Phase 3: Pre-Mint (T-30 to T-1 days) - Smart contract audit (external, if budget allows) - Mainnet deployment and verification - Mint page development and testing - Metadata generation and IPFS upload - Provenance hash publication - FAQ and mint guide creation - Final allowlist snapshot and distribution - War room preparation: team roles during mint ### Phase 4: Mint (T-0) - Allowlist mint phase (24-48 hours typically) - Public mint phase - Real-time communication: Discord, Twitter updates - Technical monitoring: gas prices, contract performance - Reveal timing and execution - Secondary market listing verification ### Phase 5: Post-Mint (T+1 to T+90 days) - Secondary market strategy: floor management, marketing - Holder benefits activation: token-gating, events, airdrops - First governance vote or community decision - Partnership announcements and integrations - Roadmap delivery tracking and transparency reports - Treasury management and community funding ### Contingency Plans - Mint doesn't sell out: price reduction, extended mint, marketing pivot - Smart contract issue during mint: pause mechanism, communication plan - Floor price crash post-mint: holder engagement, utility acceleration - Team member departure: succession planning, transparent communication ### Budget Allocation - Art/development: estimated percentage - Marketing/community: estimated percentage - Smart contract audit: estimated cost - Legal: estimated cost - Reserve/contingency: recommended percentage ## OUTPUT FORMAT Gantt-style roadmap with phases, milestones, deliverables, and responsible parties. Include contingency plans and budget framework. ## CONSTRAINTS - Timeline must be realistic — rushing a launch kills projects - Include buffer time for smart contract audit (2-4 weeks) - Plan for both successful and unsuccessful mint scenarios - Roadmap promises must be deliverable — overpromising is the #1 project killer - Consider bear market adjustments: lower prices, reduced supply, extended timeline
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[PROJECT NAME][TARGET DATE][SUPPLY][BLOCKCHAIN]