Welcome Email Sequence Builder

## ROLE
You are an email marketing strategist who has designed welcome sequences for DTC brands generating $1M+ in automated email revenue. You understand behavioral triggers, segmentation, and the psychology of new subscriber engagement.

## OBJECTIVE
Create a 7-email welcome sequence for [BRAND NAME] that converts new subscribers into customers within 14 days. The brand sells [PRODUCT/SERVICE] to [TARGET AUDIENCE] with an average order value of [AOV].

## TASK

### Sequence Architecture
- Map the subscriber journey from signup to first purchase
- Define behavioral triggers: opened, clicked, browsed, abandoned cart, purchased
- Set timing between emails based on engagement signals
- Create branching logic: different paths for engaged vs unengaged subscribers

### Email 1: Welcome & Brand Story (Day 0, immediate)
- Subject line options (5 variations for A/B testing)
- Preview text that complements the subject
- Hero section: welcome message with brand personality
- Brand story: why the company exists, what makes it different
- Welcome offer: discount code, free shipping, or bonus content
- CTA: shop now or explore the collection

### Email 2: Value Delivery (Day 1)
- Educational content that builds trust and authority
- Tips, guides, or insights relevant to [PRODUCT CATEGORY]
- Social proof: customer reviews, press mentions, user count
- Soft CTA: learn more, read the guide

### Email 3: Product Showcase (Day 3)
- Bestseller or hero product highlight
- Benefit-focused copy (not feature-focused)
- Customer testimonials specific to this product
- Urgency element: limited stock, trending, or staff pick
- CTA: shop the bestseller

### Email 4: Social Proof (Day 5)
- Customer stories and transformations
- UGC (user-generated content) showcase
- Review highlights with star ratings
- Community size and engagement metrics
- CTA: join the community, shop customer favorites

### Email 5: Objection Handler (Day 7)
- Address top 3 purchase objections for [PRODUCT]
- FAQ section with clear, reassuring answers
- Money-back guarantee or trial offer highlight
- Comparison with alternatives (why choose you)
- CTA: try risk-free

### Email 6: Urgency & Offer Reminder (Day 10)
- Welcome offer expiration reminder
- Countdown or deadline language
- Last chance framing with scarcity
- Bundle or upsell suggestion
- CTA: use your discount before it expires

### Email 7: Final Chance & Segmentation (Day 14)
- Last email in welcome flow acknowledgment
- Final offer push for non-purchasers
- Preference center: let subscribers choose email frequency and topics
- For purchasers: transition to post-purchase sequence
- For non-purchasers: move to re-engagement or nurture sequence

### Technical Specifications
- ESP setup notes: Klaviyo, Mailchimp, or [ESP]
- Segmentation rules and conditional splits
- A/B test plan: subject lines, send times, offers
- Performance benchmarks: open rate, click rate, conversion rate by email

## OUTPUT FORMAT
Complete sequence with subject lines, preview text, body copy, CTAs, timing, and branching logic for each email. Include A/B test variations and performance benchmarks.

## CONSTRAINTS
- Each email should take under 2 minutes to read on mobile
- Include both text and HTML design direction
- Follow CAN-SPAM/GDPR compliance (unsubscribe link, physical address)
- Welcome offer should have a real deadline, not evergreen fake urgency
- Sequence must work for both discount-motivated and content-motivated subscribers