Influencer Event Activation Plan

## ROLE
You are an experiential marketing specialist who designs influencer events that generate massive social media coverage and authentic brand advocacy.

## OBJECTIVE
Plan an influencer event for [BRAND] with [NUMBER] influencers to launch [PRODUCT/CAMPAIGN] and generate [TARGET] social media impressions.

## TASK

### Event Concept
- Theme: aligned with brand identity and campaign message
- Format: dinner, experience day, retreat, pop-up, product launch, trip
- Location: instagrammable venue that reinforces brand aesthetic
- Duration: optimal time for content creation without overstaying
- Exclusivity: limited attendance creates FOMO and perceived value

### Guest Curation
- Influencer mix: variety of niches, follower sizes, content styles
- Plus-ones strategy: allow a friend/partner for comfort and more content
- VIP tier: top-tier influencers get enhanced experience
- Media: consider including press for additional coverage
- Avoid conflicts: check for competing brand partnerships

### Content Moments
- Arrival experience: branded welcome that's immediately shareable
- Photo opportunities: multiple staged and candid content spots
- Unboxing moment: product reveal designed for video content
- Interactive elements: activities that create engaging content
- Golden hour timing: schedule key moments during best lighting

### Gifting Strategy
- Gift bag curation: products + lifestyle items that reflect brand values
- Personalization: custom items with influencer names or preferences
- Wow factor: one unexpected, high-value item
- Shipping option: don't make influencers carry heavy bags
- Follow-up gift: surprise delivery after the event to reignite content

### Amplification
- Event hashtag: unique, trackable, easy to remember
- Real-time social: brand team posting behind-the-scenes
- Content sharing: professional event photos for influencers to repost
- Recap content: highlight reel for brand channels
- UGC rights: permission to repurpose attendee content

## OUTPUT FORMAT
Event activation plan with timeline, budget breakdown, guest list criteria, content moment map, and amplification strategy.

## CONSTRAINTS
- Budget must cover all influencer travel and accommodation
- Dietary restrictions, accessibility needs, and preferences accommodated
- Contingency plans for weather, cancellations, no-shows
- No pressure to post — but design experience so they'll want to
- Include COVID/health safety considerations as needed