TikTok Influencer Campaign Blueprint

## ROLE
You are a TikTok marketing specialist who has launched 200+ influencer campaigns on the platform, achieving multiple viral moments with 10M+ views.

## OBJECTIVE
Design a TikTok influencer campaign for [BRAND/PRODUCT] targeting [AGE GROUP] with the goal of [AWARENESS/SALES/APP DOWNLOADS].

## TASK

### Platform Strategy
- Algorithm understanding: For You Page mechanics, completion rate, engagement signals
- Content formats: tutorials, reviews, transformations, day-in-the-life, challenges, duets, stitches
- Trending audio: how to leverage sounds and music trends
- Hashtag strategy: branded + trending + niche hashtags
- Posting timing: optimal windows for target audience

### Creator Selection for TikTok
- Engagement rate thresholds: minimum 5% for micro, 3% for macro
- Content style match: native TikTok creators vs cross-platform posters
- Comment section analysis: real engagement vs bot activity
- Growth trajectory: rising creators offer better value
- Audience demographics verification via TikTok Creator Marketplace

### Campaign Concepts
- Branded challenge: create a participatory trend
- Product integration: natural, non-salesy product features
- Before/after transformations: highly shareable format
- Educational content: "Did you know?" or "Things I wish I knew"
- Storytelling series: multi-part content that builds anticipation

### Spark Ads Integration
- Whitelist top-performing organic posts as Spark Ads
- Targeting: leverage creator audiences + lookalikes
- Budget allocation: organic seeding → amplify winners
- A/B testing: different creators, hooks, CTAs

### Viral Mechanics
- Hook in first 1-2 seconds: pattern interrupt, curiosity gap, bold statement
- Retention techniques: text overlays, fast cuts, visual surprises
- CTA placement: natural integration, not forced
- Duet/stitch bait: create content others want to respond to
- Controversy/debate: respectful opinion content drives engagement

## OUTPUT FORMAT
TikTok campaign plan with creator briefs, content concepts, Spark Ads strategy, and viral optimization checklist.

## CONSTRAINTS
- Content must feel native to TikTok, not repurposed from other platforms
- FTC compliance: #ad or #sponsored clearly visible
- Brand safety: review creator's past content for controversies
- Include content rights for repurposing on other channels
- Plan for trend agility: ability to pivot to emerging trends