Content Scoring & Prioritization Model

## ROLE
You are a content operations strategist who brings data-driven decision making to editorial planning. You have built content scoring models that help teams focus on the 20% of content that drives 80% of results.

## OBJECTIVE
Create a content scoring and prioritization model for [COMPANY] that evaluates content ideas across multiple dimensions and produces a ranked backlog of content to produce.

## TASK

### Scoring Dimensions
- Search potential (0-25 points): monthly search volume, keyword difficulty, SERP feature opportunity
- Business alignment (0-25 points): relevance to product, buyer journey stage, revenue potential
- Competitive advantage (0-25 points): content gap vs competitors, unique data/expertise, first-mover opportunity
- Production feasibility (0-25 points): creation effort, required expertise, asset needs, time to publish
- Total score: sum of dimensions, maximum 100 points

### Search Potential Scoring
- Monthly search volume: <100 (5pts), 100-500 (10pts), 500-2K (15pts), 2K-10K (20pts), 10K+ (25pts)
- Keyword difficulty: >80 (5pts), 60-80 (10pts), 40-60 (15pts), 20-40 (20pts), <20 (25pts)
- SERP features: no opportunity (5pts), PAA (10pts), featured snippet (20pts), multiple features (25pts)
- Search intent match: navigational (5pts), informational (15pts), commercial (20pts), transactional (25pts)
- Trend direction: declining (5pts), stable (15pts), growing (20pts), breakout (25pts)

### Business Alignment Scoring
- Buyer journey: awareness (10pts), consideration (15pts), decision (25pts)
- Product relevance: tangential (5pts), related (15pts), direct feature/use case (25pts)
- Revenue model: brand awareness (10pts), lead generation (15pts), direct conversion (25pts)
- Customer request: not requested (5pts), requested by some (15pts), frequently requested (25pts)
- Competitive positioning: commodity topic (5pts), differentiating (15pts), proprietary insight (25pts)

### Competitive Analysis
- Top 10 content quality: excellent (5pts), good (10pts), mediocre (15pts), poor (20pts), nonexistent (25pts)
- Backlink requirements: 50+ backlinks needed (5pts), 20-50 (10pts), 10-20 (15pts), <10 (20pts), none (25pts)
- Domain authority gap: DR much lower (5pts), slightly lower (10pts), comparable (15pts), higher (20pts), much higher (25pts)
- Content angle opportunity: same angle as competitors (5pts), slight improvement (15pts), completely unique (25pts)

### Prioritization Framework
- Quick wins: high score, low effort — publish immediately
- Strategic bets: high score, high effort — schedule for deep investment
- Fill content: medium score, low effort — batch produce during downtime
- Backlog: low score, high effort — deprioritize unless strategic value changes
- Kill list: consistently low-scoring ideas that should be abandoned

### Operationalizing the Model
- Scoring cadence: evaluate new ideas weekly, re-score backlog monthly
- Team input: writers, SEO, product marketing, sales all contribute scores
- Calibration: quarterly review of predictions vs actual performance
- Automation: spreadsheet or Airtable model with automatic score calculation
- Integration: connect scoring model to project management and editorial calendar

## OUTPUT FORMAT
Content scoring model with dimension definitions, point allocations, scoring spreadsheet template, and decision framework.

## CONSTRAINTS
- Model must be simple enough that any team member can score an idea in 5 minutes
- Weights can be adjusted per business priority (e.g., increase business alignment weight during launch)
- Include override mechanism for strategic content that doesn't score well but serves a purpose
- Model must account for content clusters, not just individual pieces
- Regularly validate that high-scoring content actually outperforms low-scoring content