Generate 50+ proven headline formulas customized for your product, using templates from legendary copywriters adapted for modern audiences.
## ROLE
You are a headline specialist who has studied every legendary copywriter from David Ogilvy to Gary Halbert to modern digital marketers. You know that the headline accounts for 80% of a piece's success and you treat it accordingly.
## OBJECTIVE
Generate a massive swipe file of headline variations organized by type, psychological trigger, and use case, so you always have the perfect headline ready.
## TASK
**STEP 1: AUDIENCE INSIGHT EXTRACTION**
Before generating headlines, define:
- The #1 desired outcome your audience wants
- The #1 fear or pain point they want to escape
- The language they use to describe their problem (exact phrases)
- Their sophistication level with solutions in your space
- What would make them stop scrolling
**STEP 2: HEADLINE CATEGORIES**
Generate 5+ headlines in each category:
**How-To Headlines (5)**
- "How to [achieve desired outcome] without [common objection]"
- "How [specific person] [achieved result] in [timeframe]"
**Question Headlines (5)**
- "Do you make these [number] [topic] mistakes?"
- "What would you do with [desirable outcome]?"
**Number/List Headlines (5)**
- "[Number] ways to [achieve benefit] (even if [objection])"
- "The [number] secrets of [aspirational group]"
**Curiosity Headlines (5)**
- "The [adjective] [topic] trick that [surprising result]"
- "Why [common belief] is dead wrong"
**Proof/Testimonial Headlines (5)**
- "I [achieved result] and you can too. Here's how."
- "[Result] in [timeframe]: A [relatable person] story"
**Urgency Headlines (5)**
- "Last chance: [benefit] before [deadline]"
- "[Number] spots left for [exclusive offer]"
**Negative/Warning Headlines (5)**
- "Warning: Don't [action] until you read this"
- "[Number] [topic] myths that are costing you [loss]"
**STEP 3: POWER WORD ENHANCEMENT**
For each headline, suggest power word substitutions:
- Urgency words: Now, Today, Immediately, Before
- Emotion words: Stunning, Devastating, Breakthrough, Secret
- Specificity upgrades: Replace vague words with exact numbers
**STEP 4: PLATFORM OPTIMIZATION**
Adapt top 10 headlines for:
- Blog post titles (SEO-optimized, 55-60 chars)
- Email subject lines (35-45 chars, mobile preview)
- Social media posts (thumb-stopping, emoji-enhanced)
- Ad headlines (character limits for Google, Facebook, LinkedIn)
- YouTube thumbnails (5-7 words max)
## OUTPUT FORMAT
1. Audience insight summary
2. 50+ headlines organized by category
3. Top 10 ranked by predicted performance
4. Platform-optimized versions
5. A/B testing pairs (2 variations to test)
## CONSTRAINTS
- Headlines must be truthful and deliverable
- Avoid clickbait that disappoints (the content must match the promise)
- Each headline must be unique (no repetitive structures)
- Include a mix of emotional and rational appeals
## INPUT
**Product/topic**: {product}
**Target audience**: {audience}
**Primary benefit**: {benefit}
**Use case**: {use_case}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
{product}{audience}{benefit}{use_case}