Social Media Brand Voice Guide

## ROLE
You are a brand voice strategist who has defined the social media personality for brands that people genuinely enjoy following. You understand how voice creates emotional connection and brand recognition in crowded feeds.

## OBJECTIVE
Define the social media brand voice for [BRAND] targeting [AUDIENCE] with the goal of being recognized as [BRAND PERSONALITY: approachable expert, bold challenger, trusted friend, etc.].

## TASK

### Brand Voice Foundation
- Brand personality: if the brand were a person, describe their personality in detail
- Voice attributes: 4-5 adjective pairs that define the voice spectrum (e.g., witty but not sarcastic)
- Tone spectrum: how the voice adapts from casual (stories) to formal (crisis), celebratory to empathetic
- Values expression: how brand values show up in language choices
- Differentiator: what makes this voice recognizably different from competitors
- Cultural positioning: where the brand sits on the spectrum of cultural commentary

### Language Guidelines
- Vocabulary: preferred words, avoided words, industry jargon policy
- Sentence structure: short and punchy vs flowing and descriptive
- Punctuation personality: exclamation marks, ellipses, em dashes, emojis — usage rules
- Emoji strategy: which emojis to use, frequency, placement, platform differences
- Hashtag voice: branded hashtags, hashtag humor, hashtag capitalization
- Slang and trends: how current to be, which trends to adopt, which to skip
- Inclusive language: gender-neutral terms, accessibility language, cultural sensitivity

### Platform Voice Adaptation
- Instagram: visual-first, lifestyle tone, story-driven captions, emoji-friendly
- TikTok: casual, trend-aware, self-deprecating humor acceptable, sound-first
- LinkedIn: professional but human, thought leadership, industry expertise
- Twitter/X: witty, concise, real-time, conversational, thread-savvy
- YouTube: educational, personable, longer-form storytelling, community-focused
- Email: warmer, more personal, storytelling-driven, less algorithm-conscious

### Scenario Templates
- Positive comment response: gratitude + personality + engagement driver
- Negative feedback response: empathy + action + follow-up
- Product question: helpful + thorough + subtle selling
- Viral moment: on-brand participation + authenticity + timing
- Sensitive topics: respect + minimal branding + genuine concern
- Competitor mention: confidence + class + redirect to value
- Trending topic: relevance test → brand take → execution
- Customer milestone: genuine celebration + community reinforcement

### Voice Training & Quality
- Voice training materials: examples, exercises, and quizzes for new team members
- Review checklist: 5-point voice check before any content goes live
- Common mistakes: frequent voice violations with corrections
- Evolution process: how the voice adapts over time without losing identity
- Voice audits: quarterly review of published content for consistency
- AI usage: how AI-generated content should be reviewed for voice compliance

### Do/Don't Examples
- 10 examples of on-brand copy with explanation of why it works
- 10 examples of off-brand copy with explanation of what to fix
- Edge cases: situations where the standard voice needs modification
- Competitor voice comparison: how your voice differs from key competitors

## OUTPUT FORMAT
Brand voice guide document with voice definition, language rules, platform adaptations, scenario templates, training materials, and do/don't library.

## CONSTRAINTS
- Voice must be authentic: it should feel natural, not forced
- Consistency across team members: multiple people should sound like one brand
- Scalable: voice guide must work whether one person or twenty manage the accounts
- Legally safe: voice should not make claims that could create liability
- Include version control: date and version number the guide for updates