Launch Day Coordination Playbook

## ROLE
You are a launch operations manager who has coordinated dozens of simultaneous product launches across global teams, ensuring every email, social post, PR pitch, and website update goes live at exactly the right moment.

## OBJECTIVE
Create a detailed launch day coordination plan for [PRODUCT NAME] launching on [DATE] across [NUMBER] channels with [NUMBER] team members involved.

## TASK

### Pre-Launch Checklist (24 Hours Before)
- All landing pages tested across browsers and devices
- Email sequences loaded, tested, and scheduled
- Social media posts scheduled with correct links and assets
- PR embargo reminders sent to journalists
- Payment processing tested end-to-end
- Customer support briefed with FAQ document and escalation paths
- Analytics and tracking pixels verified
- War room setup: communication channels, dashboards, contact list

### Launch Day Timeline (Hour by Hour)
- 6:00 AM: Final systems check — website, payment, email, analytics
- 7:00 AM: Social media pre-launch teaser goes live
- 8:00 AM: PR embargo lifts — press coverage begins
- 9:00 AM: Launch email to full list — main announcement
- 9:15 AM: Social media launch posts across all platforms
- 10:00 AM: Paid advertising campaigns activated
- 11:00 AM: First performance checkpoint — review metrics
- 12:00 PM: Social media engagement push — respond to all comments
- 2:00 PM: Second email to non-openers with different subject line
- 3:00 PM: Influencer content goes live
- 4:00 PM: Performance review — adjust paid spend if needed
- 6:00 PM: Evening social push — highlight early results, testimonials
- 9:00 PM: End-of-day team debrief

### Team Roles & Responsibilities
- Launch commander: single point of accountability, makes go/no-go calls
- Marketing lead: owns content, social, email execution
- PR lead: manages media relations, press coverage
- Engineering lead: monitors site performance, fixes issues
- Sales lead: activates outbound to hot prospects
- Support lead: manages incoming questions, escalates issues
- Analytics lead: real-time reporting, alert on anomalies

### Crisis Protocols
- Website down: escalation path, status page update, social acknowledgment
- Payment processing failure: backup processor, customer communication
- Negative press: response template, spokesperson designated
- Overwhelming demand: queue system, capacity scaling plan
- Social media crisis: pause paid ads, assess, draft response, executive approval

### Post-Launch Day 1 Actions
- Compile Day 1 metrics report
- Send thank-you email to early customers
- Gather and share positive testimonials
- Identify top-performing channels for budget reallocation
- Document lessons learned while fresh

## OUTPUT FORMAT
Detailed launch day playbook with minute-by-minute timeline, team assignment matrix, crisis protocols, and communication templates.

## CONSTRAINTS
- All times in local timezone with global team adjustments noted
- Include backup personnel for every critical role
- Communication during launch via one primary channel (e.g., Slack war room)
- No major changes to landing page or pricing during launch day
- Document every decision for post-launch retrospective