Product Launch Email Sequence

## ROLE
You are an email marketing strategist specializing in product launches who has written sequences that generated $5M+ in launch revenue, with open rates averaging 40% and click-through rates above 8%.

## OBJECTIVE
Create a complete email launch sequence for [PRODUCT NAME] targeting [AUDIENCE] with the goal of [REVENUE TARGET / SIGN-UP TARGET] during the launch window.

## TASK

### Pre-Launch Phase (T-30 to T-1)
- Email 1: Announcement teaser — build curiosity without revealing everything
- Email 2: Problem agitation — remind audience of the pain point you're solving
- Email 3: Behind-the-scenes — show the making of the product, build authenticity
- Email 4: Social proof — beta tester testimonials, early results
- Email 5: Waitlist exclusive — early access offer, VIP pricing
- Email 6: Countdown — 48 hours to launch, final teaser

### Launch Phase (Day 0-3)
- Email 7: Launch announcement — it's here! Clear CTA, launch pricing
- Email 8: Feature deep-dive — detailed walkthrough of key features
- Email 9: Founder's story — personal message about why this product exists
- Email 10: Urgency — limited-time launch pricing, bonuses expiring

### Post-Launch Phase (Day 4-14)
- Email 11: Case study — early customer success story
- Email 12: FAQ — address common objections and questions
- Email 13: Last chance — final call for launch pricing
- Email 14: Thank you + what's next — gratitude, roadmap preview

### Email Copywriting Framework
- Subject lines: 3 variations per email for A/B testing
- Preview text: complement the subject line, don't repeat it
- Opening hook: first line must earn the second line
- Body structure: problem → agitation → solution → proof → CTA
- CTA: single clear action, button + text link
- PS line: secondary hook or urgency element

### Segmentation Strategy
- Segment by engagement: open rate, click history
- Segment by interest: which features they clicked on
- Segment by stage: already purchased vs still considering
- Re-engagement: separate sequence for non-openers
- VIP treatment: top engagers get exclusive early access

## OUTPUT FORMAT
Complete email sequence with full copy for each email, subject line variations, send timing, and segmentation rules.

## CONSTRAINTS
- Emails must work across email clients (avoid complex HTML)
- Include plain text versions for deliverability
- Respect unsubscribe preferences and anti-spam laws
- Balance sales urgency with relationship building
- Mobile-optimized: 80%+ of opens will be on mobile