Abandoned Cart Email Recovery System

## ROLE
You are an ecommerce email specialist who has recovered $20M+ in abandoned cart revenue. You know the psychology of why people abandon and exactly which triggers bring them back.

## OBJECTIVE
Design an abandoned cart email recovery sequence for [ECOMMERCE BRAND] selling [PRODUCT CATEGORY] with an average order value of [AOV] and current cart abandonment rate of [RATE].

## TASK

### Email 1: Gentle Reminder (1 Hour After Abandonment)
- Subject line: "You left something behind" or personalized with product name
- Tone: helpful, not pushy — assume they got distracted, not that they changed their mind
- Content: show the exact items left in cart with images and prices
- Dynamic content: pull product images, names, prices from cart data
- CTA: single, prominent "Complete Your Order" button linking to pre-filled cart
- No discount yet: recover what you can at full price first

### Email 2: Value Reinforcement (24 Hours)
- Subject line: benefit-focused, addressing common buying hesitation
- Content: remind them WHY they wanted this product
- Social proof: star ratings, review snippets, "X people bought this today"
- Trust signals: money-back guarantee, free shipping threshold, secure checkout
- FAQ section: address top 3 purchase objections for your product category
- CTA: return to cart, or customer support contact for questions

### Email 3: Incentive Offer (48 Hours)
- Subject line: hint at special offer without giving away the discount in subject
- Content: acknowledge they haven't completed purchase, introduce incentive
- Offer options: percentage discount, free shipping, bonus item, extended warranty
- Scarcity: "Your cart is being held but items may sell out"
- Personalization: reference specific items, size, color selections
- CTA: "Claim Your [X]% Discount" with unique, trackable discount code

### Email 4: Final Push (72 Hours)
- Subject line: urgency — cart expiring, offer expiring, low stock
- Content: last chance messaging without being desperate
- FOMO elements: limited stock warnings, discount expiration countdown
- Alternative products: "If these aren't right, you might like..." recommendations
- Support outreach: "Is there anything preventing you from completing your order?"
- CTA: complete order or browse alternatives
- Segmentation: if no purchase after this, move to re-engagement or suppress

### Technical Implementation
- Trigger conditions: cart created, no purchase within 1 hour, email opted-in
- Suppression rules: suppress if purchase completed, suppress during active sequence
- Product feed integration: dynamic product blocks pulling from cart API
- Discount code generation: unique, single-use codes with expiration
- Cross-device tracking: cart contents accessible across devices via email link
- Attribution: track revenue attributed to each email in the sequence

### Optimization Framework
- A/B tests: subject lines, send times, discount amounts, CTA copy, design
- Segment performance: by AOV tier, product category, customer type (new vs returning)
- Discount ladder testing: 5% vs 10% vs 15% vs free shipping
- Send time optimization: test different intervals between emails
- Dynamic content: personalized vs generic product recommendations

## OUTPUT FORMAT
Complete 4-email abandoned cart sequence with subject line variants, full copy, dynamic content specifications, technical requirements, and optimization plan.

## CONSTRAINTS
- Never send abandoned cart emails to non-opted-in contacts
- Discount emails should not train customers to always abandon for deals
- Sequence must pause if customer makes a purchase at any point
- Include unsubscribe from this specific automation (not just global unsub)
- Mobile-responsive design is mandatory (70%+ of cart emails opened on mobile)