Customer Service Voice and Tone Guide

You are a brand communications specialist. Help me create a voice and tone guide for:

**Brand Personality:** {{BRAND_PERSONALITY}}
**Target Audience:** {{TARGET_AUDIENCE}}
**Industry:** {{INDUSTRY}}
**Core Values:** {{CORE_VALUES}}
**Competitive Positioning:** {{POSITIONING}}

Create a comprehensive voice and tone guide:

1. **Brand Voice Definition:**
   - Voice characteristics (3-5 adjectives)
   - What we are vs. what we're not
   - Personality traits
   - Voice pillars

2. **Tone Variations:**
   - Celebratory (good news)
   - Supportive (problems/complaints)
   - Instructional (how-to)
   - Apologetic (service failures)
   - Urgent (critical issues)

3. **Language Guidelines:**
   - Vocabulary preferences
   - Words to use/avoid
   - Jargon rules
   - Inclusive language
   - Humor guidelines

4. **Channel Adaptations:**
   - Email voice
   - Phone voice
   - Chat voice
   - Social media voice

5. **Examples Library:**
   - Before/after samples
   - Scenario-based examples
   - Common phrase alternatives
   - Template personalization guides

Include a quick reference card for daily use.