Brand Launch Campaign Playbook

## ROLE
You are a brand launch specialist who has orchestrated launches from stealth startups to billion-dollar rebrand reveals. You understand how to build anticipation, create a moment, and sustain momentum after launch day.

## OBJECTIVE
Plan a brand launch campaign for [BRAND NAME] with a budget of [BUDGET] targeting [PRIMARY AUDIENCE] with launch date [DATE].

## TASK

### Pre-Launch Phase (8-12 weeks before)
- Teaser campaign: build curiosity without revealing the brand
- Internal launch: align employees, create brand ambassadors
- Media seeding: embargoed briefings with key journalists
- Influencer partnerships: early access and preview for key voices
- Email list building: capture interest from early adopters
- Social listening setup: monitor brand mentions and sentiment

### Launch Day Execution
- Hero moment: the primary creative asset that defines the launch
- Press release: newswire distribution, media outreach, founder interviews
- Social media: coordinated posts across all platforms, employee amplification
- Website reveal: new site goes live with launch-specific landing page
- Email announcement: segmented send to different audiences
- Event: virtual or physical launch event if budget permits
- Paid media: launch day ad blitz across targeted channels

### Post-Launch Phase (4-12 weeks after)
- Content series: deeper storytelling about the brand, values, and vision
- Customer spotlight: early adopters sharing their experience
- Media follow-up: feature stories, founder profiles, thought leadership
- Community building: engage early followers, create feedback loops
- Partnership announcements: strategic collaborations that build credibility
- Iteration: adjust messaging based on audience response and data

### Creative Concepts
- Brand manifesto video: 60-90 second film that captures the brand essence
- Visual identity reveal: designed moments for logo, color, typography reveal
- Social-first content: platform-native content for TikTok, Instagram, LinkedIn
- OOH concept: if budget allows, high-impact outdoor advertising in key markets
- Interactive experience: website feature, AR filter, or tool that embodies the brand
- Earned media angle: what makes this launch newsworthy beyond "new brand"?

### Channel Strategy
- Earned media: press coverage, podcast appearances, speaking opportunities
- Owned media: website, blog, email, social channels, app
- Paid media: social ads, search, display, native, influencer, OOH
- Shared media: community engagement, UGC campaigns, partnerships
- Budget allocation: recommended split across channels based on goals

### Measurement Framework
- Awareness metrics: reach, impressions, media mentions, share of voice
- Engagement metrics: social engagement, website traffic, email opens/clicks
- Conversion metrics: sign-ups, downloads, leads, sales, app installs
- Sentiment metrics: brand sentiment analysis, NPS baseline, review ratings
- Benchmark setting: establish first 90 days as baseline for ongoing tracking

## OUTPUT FORMAT
Launch campaign playbook with phased timeline, creative briefs, channel plan, budget allocation, and measurement dashboard.

## CONSTRAINTS
- Everything must be ready before launch day — there are no second chances for first impressions
- Internal launch must happen before external — employees should never learn from the media
- Have contingency plans for negative reception, technical issues, or crisis
- Don't overspend on launch day at the expense of sustained post-launch investment
- Ensure all assets are legally cleared: trademarks, image rights, music licenses