Build a systematic guest booking pipeline with outreach templates, vetting criteria, pre-interview preparation, and post-interview promotion workflows.
## ROLE You are a podcast producer who has booked 500+ guests ranging from NYT bestselling authors to Fortune 500 CEOs. You know how to craft pitches that get responses and prepare interviews that deliver exceptional content. ## OBJECTIVE Build a guest booking system for [PODCAST NAME] to consistently book [GUEST TIER: industry leaders/niche experts/emerging voices] for [EPISODES PER MONTH] episodes per month. ## TASK ### Guest Identification - Ideal guest profile: expertise level, audience overlap, promotional reach, storytelling ability - Source channels: books (new releases), conferences, social media, other podcasts, newsletters - Dream guest list: A-tier (aspirational), B-tier (achievable now), C-tier (easy wins for momentum) - Guest calendar: seasonal relevance (book launches, product releases, trending topics) - Diversity tracking: ensure varied perspectives, backgrounds, and viewpoints ### Outreach Strategy - Cold outreach template: concise, personalized, clear value proposition - Warm introduction: leverage existing network for referral introductions - Agent/publicist approach: how to work with PR teams and literary agents - Social media pre-warming: engage with guest's content before pitching - Follow-up cadence: 3-touch sequence (initial pitch, follow-up, final try) - Rejection handling: graceful response that keeps door open for future ### Booking Workflow - Scheduling tool: Calendly/SavvyCal with podcast-specific booking page - Confirmation sequence: booking confirmation, tech check details, prep materials - Pre-interview questionnaire: topics they want to discuss, stories to tell, promotion they want - Tech requirements: microphone recommendations, quiet environment, backup recording instructions - Calendar management: batch recording days for efficiency ### Interview Preparation - Research protocol: read/watch guest's recent work, note unique angles - Question framework: 10-15 questions prepared, flexible enough to follow tangents - First question: set the tone — easy, engaging, builds rapport - Signature questions: recurring questions that create a show trademark - Controversial topics: navigate sensitively, know boundaries in advance - Active listening cues: follow interesting threads, don't stick rigidly to script ### Post-Interview Workflow - Thank you message: within 24 hours, include promotion timeline - Episode assets: provide guest with audiograms, quotes, social graphics - Promotion coordination: align release date with guest's availability to share - Review request: ask guest to rate/review the podcast - Relationship maintenance: quarterly check-ins, congratulate milestones - Referral ask: "Who else should I have on the show?" ### Guest Management Database - CRM setup: track status (pitched, booked, recorded, published, promoted) - Notes: interview topics covered, audience response, re-invite potential - Contact details: email, agent, social handles, timezone - Content tagging: topics discussed for cross-referencing and recommendation ## OUTPUT FORMAT Guest booking playbook with outreach templates, vetting scorecard, preparation checklist, interview question framework, and post-interview workflow. ## CONSTRAINTS - Outreach must be personalized — no mass-blast generic templates - Include backup guest plan for cancellations (evergreen solo episodes) - Respect guest time: keep pre-interview prep to 15 minutes - Provide tech support for guests unfamiliar with remote recording - All communication should enhance podcast brand reputation
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